Sunday, April 27

4:00-5:30 p.m.

Newsletter Chairs Idea Exchange: Getting the Word Out

Learn what works and what doesn’t from your fellow Newsletter Chairs. In this facilitated discussion, participants will share their tips and battle scars related to publishing electronic newsletters, assigning projects, staying on deadline, writing content, generating revenue, creating the President’s column, and many other keys to an effective structure and process for newsletter publishing.

Bring 5 copies of your chapter’s newsletter to the session or, if you will be bringing a laptop to the sessions, bring a flash drive with copies of your newsletter to share. These may be copies of the same issue or different issues.

Monday, April 28

9:45 a.m.-12:30 p.m.

Newsletter Chairs Learning Lab: Making It Great - Creating Must-Read Content (includes lunch)

How do you move your chapter’s newsletter content from good to great? Identify your newsletter’s goals, and focus on content that will achieve them. The session will include tools for writing and editing to produce articles your readers can’t put down.

Bring 5 copies of your chapter’s newsletter to the session or, if you will be bringing a laptop to the sessions, bring a flash drive with copies of your newsletter to share. These may be copies of the same issue or different issues.

1:00-2:30 p.m.

Newsletter Chairs Learning Lab: Social Media - Going Where Your Members Are

Chapter communication is more than publishing a newsletter. To engage and inform members, chapters need to go where the members are: LinkedIn, Twitter, Facebook, and YouTube. This session will show how to get a social media program started and how to make your existing program more effective. Learn efficient strategies and tactics to find, shape, and post sharable, engaging content that will drive chapter success.

Bring 5 copies of your chapter’s newsletter to the session or, if you will be bringing a laptop to the sessions, bring a flash drive with copies of your newsletter to share. These may be copies of the same issue or different issues.

Tuesday, April 29

9:30-11:00 a.m.

Successful Practice Exchange: Newsletter Chairs - The Inside Scoop on Successful Practices

Get it straight from the source’s mouth! Join a discussion with chapters who have strong member communication programs, including some who’ve won Yerger Awards. Learn what works for them and why in this often-requested conversation on successful practices.