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As many key elements of government-driven healthcare reform continue to advance, including accountable care organizations and health insurance exchanges, most key players in the health care system are realizing that when it comes to effectively utilizing data to improve patient outcomes, going it alone is simply not an option. Yet many organizations are struggling with knowing how to translate this change of mindset into defined steps that can turn vast amounts of available data into actionable insights and build effective collaboration across the healthcare ecosystem focused on increasing the quality of care and efficiently managing cost.
Each organization will need to find its own, unique path toward becoming an effective partner in the data-driven, outcomes-focused health care system, but there are three key steps that every growth-focused organization should take.
Adopt a disciplined approach to collaboration that enables effective data sharing across the entire spectrum of health care. This involves taking an enterprise-level view of data integration, both internally and externally, defining information governance to drive priority setting and an adaptable policy framework to align all resources with future opportunities.
Leverage aggregated data to develop actionable insights for care, performance, and risk at the business-unit level. A foundation for achieving this step is to establish methods and tools to ensure that healthcare data can be understood and acted upon by the user through effective presentation methods and/or actionable alerts.
Drive quality and cost accountability by sharing data with the right people in the right place at the right time. Organizations should look to adopt a holistic model that links business strategy, analytic priorities, and related investments to trends likely to achieve the highest growth, such as the expected influx of new patients from the individual mandate contained in the Affordable Care Act.
Achieving robust data analytics through collaboration will continue to be the pathway for growth for healthcare organizations. For providers, there is the opportunity to use data to drive mutually beneficial partnerships with payers for areas such as population management and increase their revenue through risk sharing. For payers, successful analysis can lead to important new insights on value related to patient care, product and program development, cost containment, and other for current and potential offerings.
Regardless of where an organization falls on the healthcare spectrum, the unsustainable growth of healthcare costs will continue to force all parties to find new and better ways to leverage data to achieve the triple aim of better care, better health for populations, and lower cost. For organizations that are creative and bold in collaborating to collect and mine data to improve patient outcomes, the opportunities to attract new patients or consumers is vast. For those unable or unwilling to expand their views on how shared data and analytics can drive value, there is a very real risk of being left behind.
Mark Vreeland is an Executive Director, Healthcare Advisory Services, Ernst & Young LLP.
Todd Schack is an Executive Director, Healthcare Advisory Services, Ernst & Young LLP.
Publication Date: Wednesday, March 20, 2013
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Jeff Chester, senior vice president and chief revenue officer at Availity, shares his thoughts on "Revenue Cycle 2.0" and how to best meet its challenges.
Mitch Morris, vice chair and global leader, healthcare, Deloitte, and Michael O'Rourke, senior vice president and chief information officer, Catholic Health Initiatives (CHI), share perspectives on the need for transformational IT in health care today.
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Brian Grazzini, CFO, HealthPort, describes the importance of efficient and compliant information exchange and audit management in helping HIM staff spend less time on paperwork and more on mission-critical projects.
Cindy Matthews, executive vice president, Community Hospital Corporation, discusses how rural and community hospitals can use collaborative partnering to position for success through tough market conditions.
Rick Heise, senior vice president, revenue cycle, at Cerner Corporation, discusses the importance of integrating clinical and financial data to excel in health care’s changing payment environment.
Russ Graney, founder and CEO for Aidin, and John Laursen, head of business development for Aidin, share insights on how to improve care transitions between acute and post-acute care settings and incentivize high-quality patient outcomes.
Scott Elston, strategic accounts manager, GE Healthcare Services, describes how substantial cost reduction in health care requires rethinking business strategy and asset use.
Robert Williams, MD, director, Deloitte Consulting LLP, and Arielle Freiberger, product strategist, ConvergeHEALTH by Deloitte, explain how sophisticated retrospective, real-time, and predictive data analytics can inform decision making to reduce costs and improve care.
Stuart Hanson, director of business development (healthcare solutions) at Citi Retail Services, discusses how improving the payment experience can benefit consumers and healthcare providers.
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