Did you know that one of the fastest growing segments of cardiovascular medicine is electrophysiology (EP)? Advancements in both interventional techniques and in devices for cardiac rhythm management (CRM) have fueled this expanding area of medicine along with implantable cardiac defibrillators (ICDs). According to reports, the global EP market will reach $4.4 billion by 2015.

Negotiation for purchase of this technology requires a deep understanding of how these systems can be highly configurable, and how components can be priced and discounted differently. Additionally, negotiation requires an excellent grasp of how the technology integrates into your EP program and, related imaging, monitoring, and information technologies for this area. For 3D mapping area, there is a need to carefully assess and understand the proprietary consumables that are required and to consider the ongoing operational costs of these consumables and service costs.

Because these are primarily inpatient procedures, there are no separate APC codes or hospital-based reimbursement for this technology. EP procedures can be quite lengthy, particularly when you move into interventional work, so workflow efficiency is paramount. 

Intra-cardiac Recording & Monitoring Technology

System Purchase Prices
Low High Average
$150,000             $280,000           $207,650          

     System Service Support Prices    
Low High Average
$15,000              $34,000              $20,700            


3D Mapping Technology

System Purchase Prices
Low High Average
$219,000            $370,000            $266,700          

System Service Support Prices       
Low High Average
$22,000              $87,300              $47,750            

 

The above ranges are sound values to use for budgetary consideration, but not for negotiation as values vary by vendor, model, clinical application, and variables related to the purchase situation.

Source: MD Buyline

Please note these numbers have been adjusted to exclude special deals, outliers, and unique circumstances.
 

Publication Date: Tuesday, July 02, 2013