Display Advertising

There’s an easy way to influence the sales of your product or service. Reach those who directly influence the purchases at healthcare organizations—namely, the readers of hfm. They’re the top financial decision-makers in the healthcare industry. By placing a consistent advertising message in hfm, you’re targeting your best customers and prospects.

Readers buy, specify, recommend, and approve billions of dollars in purchases every year. Make sure your message is seen by these decision makers by advertising in hfm. Consider these statistics from a recent industry survey of hospital and healthcare system CFOs:

  • 73% of all CFOs report receiving hfm
  • 75% of all CFOs report retaining hfm for future reference
  • 51% of all CFOs report visiting the HFMA web site in the past three months
  • 56% of all CFOs would select hfm if they had only industry publication to read

For more information on display advertising, request our current Media Kit.

Review HFMA’s advertising guidelines.

Classified Advertising

Don't waste your time sifting through hundreds of unqualified and irrelevant candidates. Recruit with HFMA's print and online advertising venues to receive exactly the qualified healthcare finance professionals you seek. Some recruiters opt for the "less expensive" job board and lose the valuable candidate response. HFMA offers niche markets specific to:

  • CFOs
  • Vice Presidents/Directors of Finance
  • Controllers
  • Nurse Leaders, Directors and Support Nursing Staff
  • Accounting Directors/Managers
  • Reimbursement/PFS Professionals
  • Patient Accounting Professionals
  • Revenue Cycle Directors/Managers
  • Financial Analysts
  • Healthcare Consultants

For more information on classified opportunities in hfm and online, request our Classified Media Kit.

Special Advertising Supplements

In addition to our traditional hfm advertisements, we also have special advertising sections on various healthcare finance topics available throughout the year.  Request our current Media Kit for more information on special advertising section topics over the coming year.

Sponsored Educational Reports and Roundtables

Educational Reports

HFMA is the leading source for comprehensive, solidly researched and 100% credible information tailored to the needs of healthcare finance professionals.  Grounded in research and written by experts, all materials consistently meet HFMA’s high editorial standards.

Sponsor representatives, along with industry leaders, are the subject matter experts on a chosen topic.  Projects are coordinated by HFMA’s editorial staff, and may include a mix of primary and secondary research.  Educational reports are published in hfm magazine (circulation approximately 40,000); HFMA will work with sponsors on additional marketing and distribution options.

Published Roundtables

HFMA published roundtables provide a focused forum for senior financial executives to address the many strategic and tactical challenges they face. Key takeaways from the roundtable are published in hfm magazine with recognition of the sponsor, and the sponsor receives a four-page published document.

Get more information on HFMA's Thought Leadership sponsorship opportunities.