Aug. 13—The public is least likely to seek health insurance information from the entities leading the push to distribute information on it, according to a new poll.

Only 3 percent of respondents in a recent poll said they would use either navigators—individuals explicitly authorized by the Affordable Care Act to help new enrollees—or not-for-profit entities when seeking coverage in the upcoming enrollment period. Open enrollment in both the coming health insurance marketplaces—formerly known as exchanges—and through Medicaid programs that states have opted to expand is set to begin Oct. 1.

The federal government has offered $54 million in grants to hire navigators to help enroll people for coverage, as well as funding for a variety of other types of assisters.

Additionally, much of the enrollment outreach has been led by outside not-for-profit organizations closely tied with the Obama administration, such as Enroll America and Organizing for Action.But both navigators and not-for-profits ranked lowest in people’s preferences for information on their new insurances options, according to an online survey of 1,150 demographically matched to U.S. population by HealthPocket, an insurance comparison company.

Most respondents (67 percent) did not plan to seek advice, 14 percnt preferred information from doctors or pharmacists, 11 percent through an internet search, and 6 percent through friends or family.

Publication Date: Tuesday, August 13, 2013