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The defibrillator market continues to be competitive, even though replacement of older systems is the primary reason organizations are purchasing new defibrillators. The push to replace older systems is being driven largely by changes in the 2010 American Heart Association (AHA) guidelines for cardiopulmonary resuscitation (CPR) and emergency cardiovascular care (ECC), which now require that additional functionality, such as capnography monitoring, be included in new systems.
The AHA Emergency Cardiovascular Care 2020 Impact Goals continue to advance improvement efforts within and outside of the hospital setting. Because of the aging population, the growing frequency of cardiovascular disease, and the public’s increasing awareness of the need to provide early CPR and defibrillation, the cardiac defibrillator market is expected to experience steady growth, particularly in the automated external defibrillator (AED) market segment. Market activity has remained consistent with this expectation, and overall, budgeting and purchasing considerations have changed little with respect to defibrillators.
The two market segments seen within the defibrillator space are standard external defibrillators and AEDs. The purchase price of defibrillators is typically based on the model and the level of configurable options selected. Within the standard defibrillator segment, for example, these options can range from end-tidal CO2 monitoring and 12-lead EKG analysis to the ability to collect, maintain, and report real-time resuscitation data directly from the defibrillator via software solutions.
Source: MD Buyline
Publication Date: Monday, July 14, 2014
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Stuart Hanson, director of business development (healthcare solutions) at Citi Retail Services, discusses how improving the payment experience can benefit consumers and healthcare providers.
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