It's never too early to set the stage for a successful Membership Satisfaction Survey. Last year several chapters whose satisfaction numbers dropped mentioned that they had postponed or cancelled a fall program that had been a staple in previous years. This prompted the chapters to ask whether members who responded to surveys in previous years had that successful education program fresh in their minds when the survey had come out.
It's hard to go back and figure out what was top of mind when a member filled out a survey, but it's probably not a big leap to connect a successful education program that provided value to a member with a favorable rating on the satisfaction survey-our members consistently tell us that education is their No. 1 priority.
When it comes to surveys, respondents will rate you on their most recent experience.
Next month: Chapters share how they communicate their achievements to members.
Publication Date: Monday, July 30, 2012