Leadership highlights how healthcare providers are collaborating to redefine and redesign healthcare delivery.The overriding goal: enhance the value of care-or improve quality and reduce costs.
Key outputs and audience. The core content of Leadership is case examples of cross-disciplinary collaboration that foster system change and lead to business success.
The key outputs of Leadership are:
- A print magazine that is currently published three times a year (Spring, Summer, Fall/Winter)
- A monthly e-newsletter
- A website
- Sponsored reports and other sponsorship opportunities
Leadership reaches beyond HFMA's traditional healthcare finance audience to the full range of healthcare provider leaders. The print magazine circulation is 75,000, including 15,000 CEOs, 13,000 CFOs, 4,000 CIOs, 5,000 CMOs, 5,000 nursing executives, and 2,000 board chairs. The e-newsletter goes to HFMA's entire email database of 100,000.
All Leadership content is available to anyone who visits the Leadership website.
Goals/impetus. The need for collaboration to drive business success and health system change was the impetus behind Leadership, an initiative launched in 2008 by HFMA Learning Solutions, Inc., a subsidiary of HFMA. The business challenges in health care cannot be met by finance alone. For hospitals to thrive, they must reshape their approach to healthcare delivery to enhance quality and lower costs-an imperative greatly intensified by reform and reimbursement cuts. The kinds of systemic changes needed require collaboration among all healthcare leaders in multiple disciplines-finance, administration, clinical, technology-and among various industry stakeholders.
Response to Leadership. A recent reader survey of Leadership found the following:
- 81% expressed an interest in reading more issues
- 89% read all articles or articles of interest
- 76% planned to pass the magazine on to others
- An average of 51 minutes is spent with each issue
Contributing articles. The majority of Leadership content is developed by HFMA staff and freelancers based on interviews with healthcare leaders and experts. However, we do accept contributed articles to the Leadership e-newsletter. We are primarily interested in case examples of cross-disciplinary collaboration that foster system change and lead to business success. For more information about contributing ideas or articles to Leadership, contact Maggie Van Dyke, managing editor at firstname.lastname@example.org.
Advertising and sponsorship opportunities. Leadership advertisers and sponsors can get their products and services in front of a progressive audience of healthcare leaders.
To learn more about advertising in Leadership, request our current Media Kit.
To learn more about sponsorship opportunities, contact Kurt Belisle at email@example.com.