Prospecting for Members-NFN-Feb2012
Prospective members are non-members who made a purchase from HFMA within the past two years, but have not yet joined.
These folks already have a relationship with HFMA, but have not yet made the commitment. So when you're looking to add members, these prospects will be more approachable given their familiarity with HFMA!
HFMA has reached out to these individuals in the recent past, but as the mid-point of our fiscal year has passed, we are urging chapters to contact these non-members at the local level.
Prospective member lists were emailed to chapter membership chairs, the third week of Jan., with a copy to membership co-chairs and chapter presidents.
If you have questions, or did not receive your chapter's list, contact HFMA's Membership Marketing Manager at firstname.lastname@example.org.
Publication Date: Thursday, January 26, 2012