Demonstrate your thought leadership expertise and properly align you business objectives with HFMA members' needs.
As a sponsor, you can help educate and inform the industry in every phase of the thought leadership development process, from hosting a sporting event skybox roundtable, where leaders come together to discuss the issues, to underwriting thought-provoking educational reports or webinars.
Request more information on HFMA's Thought Leadership Sponsorship Opportunities
Published Education Reports
Each year HFMA members provide feedback on their urgent priorities and look to HFMA for direction on addressing those priorities. Sponsor representatives, along with industry leaders, are the subject matter experts on a chosen topic. Projects are coordinated by HFMA's editorial staff, and may include a mix of primary and secondary research. HFMA will also work with sponsors on marketing and distribution options.
Past HFMA Education Reports:
White Paper Highlight
HFMA's White Paper Highlights are a turnkey means to bring the latest in sponsor-driven research and thought leadership in front of the HFMA audience. Typically, we begin these projects by having HFMA's editorial and technical representatives review the sponsor's white paper for fundamental quality and relevance to the HFMA community. HFMA and the sponsor actively participate in the approval process for both copy and layout of final two-page piece.
Published Roundtables, affiliated with HFMA's flagship publication hfm, provide a focused forum for senior financial executives to address the many strategic and tactical challenges they face. Roundtable sponsors assist HFMA by providing feedback and direction on the topics and details to encourage open, thought-provoking discussion.
Example of Sponsored Published Roundtable:
Co-hosted by sponsors and HFMA, Skybox Roundtables create an enjoyable platform for senior financial executives to meet with peers to share market insights in private skyboxes at sporting, theater, or cultural events.
Showcase your thought leadership on healthcare finance topics via HFMA Webinars, which host between 75-200 executives per session. Sponsors, in collaboration with HFMA staff, select their topics; sponsor representatives and providers are the subject matter experts. Webinars include sponsor recognition and promoted as a free session to more than 40,000 HFMA members.
As an HFMA Webinar sponsor, you have the ability to increase your brand awareness among 300 or more executives per session. Webinars include sponsor recognition and promoted as a free session to more than 40,000 HFMA members.
Forums & Social Media
HFMA Forums, members-only discussion groups, focus on the topics and issues facing CFOs, as well as managed care, Medicare payment, corporate compliance, and revenue cycle professionals. As a co-sponsor of the HFMA Social Networking and Forums, you can showcase your thought leadership in these discussion groups, on topic-dedicated Facebook pages, and in LinkedIn groups.
HFMA Executive On-Site Briefings
These one-day, invitation-only programs provide senior financial executives with a heightened awareness of emerging issues and the chance to explore related strategic opportunities and operational demands. Programs are held in a provider facility selected by the sponsor with final approval provided by HFMA.