Rick Rohrbach, MBA, CPA
Huron Life Sciences
Larry Burnett, RN, MS
With the healthcare reform bill and private sector trends pushing providers to focus on quality outcomes and lower costs, providers are beginning to increase investment in their research programs to help measure and manage these changes. Hospitals are obvious places for this research. In fact, larger health systems might be better positioned than academic institutions because they have access to larger patient populations. Unfortunately, many hospitals have not formally articulated a set of goals to justify their participation in research programs; they have no mechanisms to measure or report a return on these investments. This is a missed opportunity. When investments in research are more closely aligned with the goals of the hospital, participation in research can be an important strategy to help drive results. With clearly defined goals and adequate oversight, hospitals can capitalize on the hidden revenue opportunities inherent in clinical research programs.
After This Webinar You'll Be Able To:
- Describe reasons that hospitals participate in research programs.
- Identify how research programs can be leveraged to support quality and cost reduction initiatives.
- Explore the infrastructure needed to effectively manage research and how this infrastructure is organized at other institutions.
- Review risks (regulatory, financial) and other considerations.
Tools and Takeaways
An approach for developing a research program that is aligned with its clinical priorities, as well as relevant case studies.
CFOs, CEOs, medical directors, clinical trials office directors, VPs of compliance
HFMA Members: Free
Note: This on-demand webinar will be available until Oct. 9, 2013.