Key Strategies for Bringing Big Brands to Healthcare Food and Beverage Services
HFMA Educational Report
Branded food and beverage has the potential to bring in additional dollars, enhance patient and staff satisfaction, and elevate the impression of the healthcare organization among patients, staff, and the broader community. However, success depends on careful investigation of the specific opportunity and a thorough review of financial, operational, and cultural considerations.
Publication Date: Thursday, February 21, 2013