• February 2017

    PERSONAL BRANDING
    How to Take Command of Your Personal Brand
    There is power in personal branding, says Deb Miller, chief marketing officer at Elevate Marketing Group. She walks you through steps you can take to distill your personal brand and use it to advance your career.
     
    BOOK REVIEW
    How to Select the 'One Word' That Represents Your Personal Brand
    Author Evan Carmichael's book, Your One Word: The Powerful Secret to Creating a Business and Life That Matter, contains powerful messages for discovering untapped potential in your professional and personal lives. His simple "One Word" philosophy is designed to inspire goal achievement.

    SUCCESS STORY
    Ascension CEO Makes Career Out of Coordinating Care With Efficiency
    For Patricia Maryland, DrPH, president of healthcare operations and COO for Ascension Health, efficiency in caregiving was an early necessity that turned into a lifelong career path. Her story illustrates how to live your personal brand.

    INSPIRATION
    First Female CEO to Lead a Venture Capital-Backed Startup to IPO Shares Secret of Her Success
    Fifteen years ago, at age 40, Therese Tucker founded the accounting software company BlackLine. Despite a rough and winding road to success, she didn't give up her dream, using grit and an entrepreneurial spirit to fuel her journey. 

    WELLNESS
    A Personal Battle for Wellness, Part 1
    Supporting good health is a way of life for PopHealthCare Wellness Director Melissa Everhart, so when she received an unexpected diagnosis last fall, her life as she knew it came screeching to a halt. This is the first part of a three-part series about how Everhart's profession is helping her face a life-threatening disease with positivity and grace. 

    TECH TIP
    5 Apps to Download Before Your Next Flight
    Once you've put your personal-branding plan into action, you'll be going places. Brand marketer Naomi Garnice recommends a handful of apps that can make your future travel plans run more smoothly.

    MUSINGS FROM MARY LEE
    Developing a Personal Brand is Elementary
    Revenue cycle consultant Mary Lee DeCoster writes about how she discovered her personal brand and how her conclusions about herself were reinforced during a recent meeting with lifelong friends from kindergarten. 

    CAREER COACH
    Define Your Destination Through Personal Branding
    HFMA Career Coach Joe Abel looks at the winding career path of Dorie Clark, CEO of Clark Strategic Communications, and how she became a recognized expert in personal branding. Using Clark's principles, Abel provides a wealth of information about how to reinvent yourself through personal branding. 


  • About HERe

    The HERe initiative is an effort that aims to inspire not only women but men invested in the professional development of women leaders in the health care field with the tools and resources they need to succeed. We hope to inspire one another, learn together, and connect with colleagues across the industry.

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