California consumers without health insurance can shop online for a doctor who offers discounts and get a price quote based on physicians’ stated rates through a partnership between National Healthcare Exchange Services, Inc. and the California Medical Association. NHXS Direct will allow physicians to build a fee schedule for self-pay patients to view on the web and generate a discount offer at the time of service. “Consumers without health insurance need a way to find affordable care without having to pay a monthly fee to access physicians willing to offer discounts for prompt payment,” said Jack Lewin, CEO of the CMA. “The CMA's goal is to lower access costs for consumers while at the same time give physicians control over the terms under which they offer discounts for services."