In the lead-up to the November elections, the Partnership to Fight Chronic Disease (PFCD) has introduced a new national television and online advertising campaign urging women to get answers from the candidates about health care, specifically how each candidate plans to prevent chronic diseases. The 30-second TV spot and 45-second online spot feature Hollywood celebrities such as Mary-Louise Parker, Lauren Bacall, Katey Sagal, and Phylicia Rashad alongside everyday women.
The ad calls on women voters--a particularly influential group in the election--to ask important questions about health care and demand action on an issue that is not only one of the most threatening health concerns to women, but is also jeopardizing the affordability of health care in the U.S. The ad will run on cable networks and online through the November 4 election.
By raising awareness of the costs of chronic diseases, and the impact they have on healthcare cost, quality, and access in this country, the PFCD ad seeks to encourage a substantive, bipartisan discussion of this issue in the context of broader discussions of healthcare reform.
