A national back-to-school campaign is linking thousands of eligible students with healthcare coverage through Medicaid or the State Children's Health Insurance Program. The Covering Kids & Families back-to-school campaign is a nationwide effort encouraging parents to obtain health insurance for their children as part of their preparations for the new school year. The back-to-school campaign is a project of the Robert Wood Johnson Foundation's Covering Kids & Families initiative. The initiative is supported by HFMA. The goal of Covering Kids & Families is to reduce the number of uninsured by helping those who are eligible for Medicaid or SCHIP receive the coverage they need. Since 1997, Covering Kids & Families has helped reduce the number of uninsured children from 11 million to 8.5 million in 2005.
This year's back-to-school campaign activities focus on encouraging parents to take the necessary steps to find out if their children are eligible for healthcare coverage. The 2006 campaign kicked off on Aug. 9. Find out how your organization can support this initiative.
