The Fox Networks Group and the Kaiser Family Foundation are partnering on a new multi-platform public education campaign targeting young people (ages 15 and older) to promote smart choices and healthy life-styles. The campaign, called PAUSE, will help teens understand the power they have to make difficult decisions on a range of issues including teen pregnancy and sexually transmitted diseases, alcohol and substance use, and online safety. In addition to broadcast and cable public service announcements, the campaign will use media platforms popular with teens, including MySpace.com, and conduct health information briefings for Fox producers and writers to help incorporate messages across the network’s entertainment programs.
