A survey conducted by the Association for Healthcare Philanthropy shows that 73 percent of its members have been negatively affected by the recession, but about half anticipate that they will achieve their giving projections through program adjustments and increased activity.
Of those respondents that have reduced their giving forecasts, 36 percent anticipate delaying or being unable to expand or renovate healthcare facilities. A similar number (35 percent) believe they will have to delay or be unable to fund the purchase of new healthcare equipment. Only 8 percent plan to reduce community services such as free clinics.
About two-thirds of the respondents plan to increase their development efforts. The top three areas of focus for these increased efforts will be planned giving (53 percent), major gifts (47 percent), and donor relations (44 percent).
Read the survey results.
