Despite the recession, overall growth of the heathcare retail clinic market has increased approximately 15 percent in the past two years, according to a new report released today by the Deloitte Center for Health Solutions. Retail clinic market growth, however, will likely slow to 10-15 percent from 2010 through 2012 and will accelerate above 30 percent from 2013-2014, according to the report.
Retail Clinics:Update and Implications suggests that four factors will likely contribute to the sector’s growth:
- Increased use and satisfaction by consumers
- Increased use and acceptance by commercial health plans and large employers
- Increased services provided through the retail medicine model
- Increased demand for preventive and primary health care services as a result of health reform and consumer demand
According to the report and Deloitte’s 2009 Survey of Health Care Consumers, 33 percent of consumers indicate they are willing to use a retail clinic, especially younger and middle-aged working adults. Moreover, 30 percent of respondents are likely to use a retail clinic if it would cost them 50 percent less than seeing their physician.
Most retail clinics currently operate in retail pharmacy settings (82 percent), or as a department or wholly owned subsidiary of the host organization, such as a grocery store (12 percent) or big-box discount store (6 percent). Notably, 2009 has seen increased activity by acute care organizations entering retail medicine via contractual arrangements with drug store and grocery chains.