Robert Fromberg Editor-in-Chief, HFMA
Yesterday I was meeting with staff at HFMA to establish our magazine’s 2007 editorial calendar.
The process is to come up with 12 rather broad subjects, one for each monthly issue of the magazine.
Then the fun starts, as we must answer this question: so what do our readers want to know about these topics?
We have research findings to help with this task, but some judgment is necessary as well.
Take, for example, the revenue cycle. Now the revenue cycle has been a top concern among HFMA members for a number of years. And we have information about what underneath that broad subject is of most concern:
But here’s the rub: we have been publishing on these topics for a few years. We know these topics are still hot, but we don’t want simply to continue publishing the same information.
Our plan for FY07 is to focus on what innovative organizations are actually doing in these areas—to present examples that go beyond the conventional wisdom. For example, rather than simply listing the technology that can enable better front-end information capture, we’ll find out what organizations are doing to ensure that a system’s capabilities are actually used.
I welcome your thoughts about what revenue cycle information would be valuable to you. Just click on the “comments” link below.
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