HFMA VIEWS

Robert Fromberg
Editor-in-Chief, HFMA

I pulled over to the side of the road and grabbed a pen and scrap of paper. I wrote, “A cut-to-the chase, interview-driven hour covering today’s most resonant stories.”

Huh?

This is one sentence from a series of radio spots advertising a cable news network. I have been hearing these ads for a couple of weeks now, and this morning I just couldn’t take it anymore. I wanted to write it down so I could explain why this sentence was so annoying…and what it has to do with healthcare finance.