There’s an easy way to influence the sales of your product or service. Reach those who directly influence the purchases at healthcare organizations — namely, the readers of hfm. They’re the top financial decision-makers in the healthcare industry. By placing a consistent advertising message in hfm, you’re targeting your best customers and prospects.
Readers buy, specify, recommend, and approve billions of dollars in purchases every year. Make sure your message is seen by these decisionmakers by advertising in hfm.
- CFOs typically read three out of four issues.
- The median number of years readers have been receiving hfm is 13 years.
- Twenty-nine percent have been receiving hfm for 15 or more years.
- 72% of CFOs retain their issues for future use.
- CFOs who save their copies do so for an average of 2.2 years.
- Just over one-third (34%) of CFOs pass along their copies to at least one other individual.
Mediakit
2009
Download the 2009 Mediakit