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Simplified Solutions from Our Sponsor
Though they've always been "patient statements," the content and layout of those financial summaries were not always designed with the patients who received them in mind. Just ask Kim Cardell, a graphic designer, and Diane Clark, a graphics coordinator, both based in Toledo, Ohio, with more than 10 years of experience in patient statement creation. According to Cardell and Clark, the wording, style, and overall design of statements gone by were tailored more for the internal audience of providers and payers.
Those days are over.
Cardell and Clark report that today's statements are more intentional and less traditional in terms of design, reflecting an industry more in tune with its audience and ready for progressive approaches. Both designers now collaborate to create materials that are customized to reach patients who are more actively involved in the payment of their health care and, thus, need to understand their charges. In their experience, the PATIENT FRIENDLY BILLING® standards purveyed by HFMA in recent years have become more accepted as providers aim to better relate to patients. See Sample Patient Statement
Here are a few practical, tactical design tips from Cardell, Clark, and their graphic design colleagues. Drawing upon their years of specializing in patient statement and medical form production, these pros have great ideas that can turn statements into meaningful patient communication tools.
Make a positive statement about your commitment to patient-friendly billing practices. Call 877.EMDEON.6 (877.363.3666), or visit us online to discover how Emdeon Patient Communications can provide companion print and mail services to keep your patients informed.
How is your organization making financial communications patient-friendly?Please participate in a short survey from Emdeon. We'd like to better understand how hospital systems across the country approach patient statement design.
Publication Date: Thursday, March 10, 2011
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Scott Elston, strategic accounts manager, GE Healthcare Services, describes how substantial cost reduction in health care requires rethinking business strategy and asset use.
Robert Williams, MD, director, Deloitte Consulting LLP, and Arielle Freiberger, product strategist, ConvergeHEALTH by Deloitte, explain how sophisticated retrospective, real-time, and predictive data analytics can inform decision making to reduce costs and improve care.
Stuart Hanson, director of business development (healthcare solutions) at Citi Retail Services, discusses how improving the payment experience can benefit consumers and healthcare providers.
Scott Schmidt, vice president, Cerner RevWorks, LLC, shares insights on best practices for maximizing a revenue cycle management partnership.
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