In this Business Profile, Russ Graney, founder and CEO for Aidin, and John Laursen, head of business development for Aidin, share insights on how to improve care transitions between acute and post-acute care settings and incentivize high-quality patient outcomes. 

Russ Graney Aidin Business Profile February 2015Tell me about your organization.

Aidin transforms the relationship between hospitals, patients, and post-acute care providers through an improved referral process, real-time analytics on quality performance, and an informed strategy on post-acute network management. Aidin's solution streamlines how hospitals refer patients to post-acute care providers, saving staff time and energy, and improving the patient experience. In addition, Aidin informs how patients make post-acute care decisions by collecting and sharing relevant quality data, at the moment of patient choice. This, in turn, incentivizes post-acute care providers to focus on improving outcomes and patient experience to remain competitive.

Aidin's software seamlessly integrates into existing discharge planning processes, freeing social workers and case managers from administrative tasks and re-centering their time around patients. Using Aidin, hospital staff can engage patients in choosing the highest quality provider for their specific needs and reward providers with the strongest post-acute outcomes with referral volume. Aidin focuses post-acute providers on your specific patients' needs and transforms the post-acute marketplace by encouraging competition for your referrals based on quality performance.

What are some of the biggest challenges you see affecting healthcare organizations?

John Laursen Aidin Business Profile February 2015As hospitals and health systems begin to take on more risk, they often realize they lack a complete picture of post-acute care performance in their area. As such, they are making decisions around partnerships and preferred provider networks with limited visibility into post-acute care outcomes, especially as they relate to the hospital or health system's unique patient population and that population's clinical needs.

Hospitals and health systems are facing increasing pressure to improve post-acute care outcomes, yet the vast majority of healthcare reimbursement has not yet shifted from volume- to value-based care. As a result, organizations need to gain and leverage performance information in a cost-effective way that is easy to operationalize and still prepares them for a future where more reimbursement and market share will be tied to outcomes across the care continuum.

How do you see your company addressing these issues?

Aidin's solution ensures hospitals and health systems drive near-term financial benefit through efficient workflow while providing a cost-effective way to improve post-acute care outcomes.

Workflow improvement. By taking into account both the hospital and post-acute care provider workflow, Aidin improves staff productivity and reduces the amount of time it takes to match a patient with the right placement option. By using smart software to eliminate administrative tasks and reduce delays, Aidin lowers patients’ length of stay and ensures smooth transitions to the next care setting when the patients are medically ready.

Outcome improvement. Aidin provides hospitals and health systems with the most economical way for providers to improve post-acute care outcomes. Our solution collects and organizes provider outcome data allowing the hospital and, most importantly, the patient to see which of the available post-acute facilities can best meet the patient’s clinical needs. For example, a patient can quickly understand which providers have delivered the highest quality care interventions (e.g., wound care, physical therapy, or respiratory therapy) for their specific condition (e.g., hip replacement versus congestive heart failure). Aidin summarizes that data and presents it in a way that a patient can understand to aid and helps them make an informed choice. In 90 percent of cases, this information leads the patient to select the top-performing provider, reducing post-acute readmissions by 25 percent. For the first time, hospitals can clearly tie referrals and patient choice to providers’ quality performance, incentivizing post-acute care providers to improve.

Hospitals and health system leadership can use this information to identify the best provider for their patients’ clinical needs, allowing them to determine the right strategic partner for their patient population and optimize risk-based payment. For organizations that have already developed a formal post-acute care network, hospital leaders can use Aidin to manage the performance of that network in real time and provide targeted support or make changes when needed.

Aidin 90% reduction in post acute readmits

What are some key considerations for healthcare leaders when choosing solutions that facilitate post-acute care transitions?

To get the most out of post-acute care placement technology, a hospital or health system should view its post-acute care network as partners and select a solution that optimizes the workflow of those providers. For example, when a hospital sends multiple placement requests to a single post-acute care provider, the ability to prioritize these requests based on when patients will be ready to leave the acute care setting would be a strategic advantage for both organizations. Leveraging a solution that allows for this prioritization not only ensures patients are offered beds when they need them, but also allows the post-acute care providers to fully optimize their beds.

For some providers, such as multi-state health systems, it is beneficial to seek a nationwide solution. Such a footprint supports efficient communications with post-acute care providers, regardless of where patients ultimately may need to travel. 

Any other tips for how organizations can be most successful as they integrate the solution into existing workflow? 

Hospitals and health systems should be wiling to leverage quality and patient satisfaction data to engage their post-acute care network in conversations about improvement opportunities. Hospitals that are ready to partner with post-acute care providers to streamline care transitions and elevate performance will be leaders in raising the quality of care across the continuum. Using data from a tool such as Aidin will allow a hospital to pinpoint the most appropriate places to start these conversations and arm them with the data to target improvements. 

Where can readers learn more about Aidin's suite of solutions?

Readers can go to Aidin's website to learn more about our solution and how hospitals and health systems are using our services to streamline care transitions, improve staff productivity, enhance patient outcomes, and reduce length of stay. While reviewing the website, be sure to check out the detailed case studies that highlight and quantify the benefits of Aidin’s forward-thinking technology.

HFMA is the nation’s leading membership organization for more than 40,000 healthcare financial management professionals. Business Profiles are funded through advertising with leading solution providers. Learn more. 
Content for this Business Profile is supplied by Aidin. This published piece is provided for advertisement purposes. HFMA does not endorse the published material or warrant or guarantee its accuracy. The statements and opinions of those profiled are those of the individual and not those of HFMA. References to commercial manufacturers, vendors, products, or services that appear do not constitute endorsement by HFMA.


Publication Date: Sunday, February 01, 2015