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Transformation toward value-based healthcare is reshaping the delivery of care, patient expectations, and payment structures.
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Demonstrate your thought leadership expertise and properly align you business objectives with HFMA members' needs.
As a sponsor, you can help educate and inform the industry in every phase of the thought leadership development process, from hosting a sporting event skybox roundtable, where leaders come together to discuss the issues, to underwriting thought-provoking educational reports or webinars.
Request more information on HFMA's Thought Leadership Sponsorship Opportunities
Each year HFMA members provide feedback on their urgent priorities and look to HFMA for direction on addressing those priorities. Sponsor representatives, along with industry leaders, are the subject matter experts on a chosen topic. Projects are coordinated by HFMA's editorial staff, and may include a mix of primary and secondary research. HFMA will also work with sponsors on marketing and distribution options.
Past HFMA Education Reports:
HFMA's White Paper Highlights are a turnkey means to bring the latest in sponsor-driven research and thought leadership in front of the HFMA audience. Typically, we begin these projects by having HFMA's editorial and technical representatives review the sponsor's white paper for fundamental quality and relevance to the HFMA community. HFMA and the sponsor actively participate in the approval process for both copy and layout of final two-page piece.
Published Roundtables, affiliated with HFMA's flagship publication hfm, provide a focused forum for senior financial executives to address the many strategic and tactical challenges they face. Roundtable sponsors assist HFMA by providing feedback and direction on the topics and details to encourage open, thought-provoking discussion.
Example of Sponsored Published Roundtable:
Co-hosted by sponsors and HFMA, Skybox Roundtables create an enjoyable platform for senior financial executives to meet with peers to share market insights in private skyboxes at sporting, theater, or cultural events.
Showcase your thought leadership on healthcare finance topics via HFMA Webinars, which host between 75-200 executives per session. Sponsors, in collaboration with HFMA staff, select their topics; sponsor representatives and providers are the subject matter experts. Webinars include sponsor recognition and promoted as a free session to more than 40,000 HFMA members.
As an HFMA Webinar sponsor, you have the ability to increase your brand awareness among 300 or more executives per session. Webinars include sponsor recognition and promoted as a free session to more than 40,000 HFMA members.
HFMA Forums, members-only discussion groups, focus on the topics and issues facing CFOs, as well as managed care, Medicare payment, corporate compliance, and revenue cycle professionals. As a co-sponsor of the HFMA Social Networking and Forums, you can showcase your thought leadership in these discussion groups, on topic-dedicated Facebook pages, and in LinkedIn groups.
These one-day, invitation-only programs provide senior financial executives with a heightened awareness of emerging issues and the chance to explore related strategic opportunities and operational demands. Programs are held in a provider facility selected by the sponsor with final approval provided by HFMA.
Brian Kueppers, founder and CEO, Apex, discusses the importance of a robust patient payment strategy in boosting organization revenue and enhancing patient satisfaction.
Brian Grazzini, CFO, HealthPort, describes the importance of efficient and compliant information exchange and audit management in helping HIM staff spend less time on paperwork and more on mission-critical projects.
Cindy Matthews, executive vice president, Community Hospital Corporation, discusses how rural and community hospitals can use collaborative partnering to position for success through tough market conditions.
Rick Heise, senior vice president, revenue cycle, at Cerner Corporation, discusses the importance of integrating clinical and financial data to excel in health care’s changing payment environment.
Dale Hockel, senior vice president of operations, and Jim Fanelli, CFO, TriMedx, share strategies for elevating clinical engineering through innovative management programs.
Russ Graney, founder and CEO for Aidin, and John Laursen, head of business development for Aidin, share insights on how to improve care transitions between acute and post-acute care settings and incentivize high-quality patient outcomes.
Scott Elston, strategic accounts manager, GE Healthcare Services, describes how substantial cost reduction in health care requires rethinking business strategy and asset use.
Robert Williams, MD, director, Deloitte Consulting LLP, and Arielle Freiberger, product strategist, ConvergeHEALTH by Deloitte, explain how sophisticated retrospective, real-time, and predictive data analytics can inform decision making to reduce costs and improve care.
Stuart Hanson, director of business development (healthcare solutions) at Citi Retail Services, discusses how improving the payment experience can benefit consumers and healthcare providers.
Scott Schmidt, vice president, Cerner RevWorks, LLC, shares insights on best practices for maximizing a revenue cycle management partnership.
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