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Kate McCarthy
Senior Analyst
Forrester Research


Join Kate McCarty, Forrester healthcare expert, as she shares her research in healthcare consumerism and recent findings on the economic impact of investing in patient financial care. This Forrester study includes interviews with four health systems, each with years of experience innovating on the patient revenue cycle. 

Discussion highlights include:

  • Improving the patient experience through revenue cycle, impacting satisfaction and Net Promoter Score (NPS)
  • Driving digital engagement and self-service payment
  • Reducing cost to collect and raising staff productivity

After This Webinar You'll Be Able To:

  • Benchmark your organization against leading healthcare systems for patient financial care
  • Define and evaluate strategy for patient financial care and related success measures for engaging patients as consumers
  • Identify business areas involved in patient financial care, communicate mutual benefits of collaboration across marketing and revenue cycle
  • Build a real-time feedback loop and understand Net Promoter Score

Tools & Takeaways

  • Forrester's Total Economic Impact Report
  • Becker's article: How Mayo and Northwestern improved satisfaction and the patient revenue cycle
  • HFMA whitepaper: "Tackling the Patient Financial Experience - Gundersen Health System’s Formula for Success"
  • Case study: Memorial Hermann Health System

Recommended for:

CFOs, VPs of revenue cycle, directors of revenue cycle, VPs of patient access, directors of patient access, VPs of finance

Field of Study: Special Knowledge & Applications
Delivery Method: Group Internet
Level: Intermediate    
Pre-work: None
Prerequisites: None                                                                                
Contact hours: 1.0


HFMA members: Free

Non-members: $99

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This on-demand webinar is available until July 31, 2018.