The CFO Checklist: Financial strategy & forecasting during COVID-19

Relying on aggressive financial policies and collection tactics won't help your organization adapt to the "patient as payer" model, especially after the pandemic.  Instead, you need a strategy that helps patients easily navigate the financial responsibilities associated with their care.

Lehigh Valley Health Network (LVHN) is a 9-hospital health system in Northern PA, a hot zone for COVID-19.  The financial/operational impact of the pandemic, as well as medical sheltering requirements, created many unforeseen operational and financial challenges forLVHN.

Learn firsthand from LVHN EVP/CFO Thomas Marchozzi, about how the system is addressing its cash flow, lost revenues and lost volume challenges, which resulted in cash flow swings measured in the hundreds of millions. Also, learn what some of LVHN's key respond, recover, restore and revitalize strategies have been to date to return to operational/financial stability. This webinar will highlight how LVHN initially prepared for the surge in COVID-19 patients and the subsequent steps taken to respond to the organizational impact of the pandemic, including many of the difficult choices LVHN had to make to reduce expenses, mitigate future risks and improve EBIDA across enterprise.

Live Original Webinar Date: 7/20/20

Overnight, COVID-19 has disrupted the healthcare delivery and financing landscape in ways that are both obvious and subtle. As health system leaders navigate through the pandemic, they will need to re-evaluate their strategic plans and related capital priorities to ensure they are aligned with both the social and economic realities in their markets.

Attendees will learn about cost transformation from a heatlh system undergoing comprehensive, log-term restructuring and performance improvement. A Virtua Health executive will discuss how the acquisition of Lourdes Health was the impetus to rethink the entire organization and share the challenges and successes of such a broad initiative.