Amy Assenmacher

SVP, revenue cycle, Spectrum Health

Amy Assenmacher is the Senior Vice President, Revenue Cycle at Spectrum Health, a 12-hospital non-profit, integrated health care organization based in West Michigan. Amy’s prior experience includes; Vice President, Revenue Cycle Information Services at Baylor Scott & White Health, the largest non-profit health care system in Texas, where she previously led the revenue integrity program; and, Senior Director Revenue Cycle Management Clinical Operations at the Cleveland Clinic. She also has experience in health care consulting at Deloitte Consulting with a focus on healthcare-related strategic and operational projects. 

Amy is a registered nurse with a bachelor’s degree in biology from University of Michigan, and dual master’s degree in business administration and nursing from Case Western Reserve University in Cleveland, Ohio.

Session: Transforming the Revenue Cycle Through Reporting & Analytics (Oct. 2)

Angela Bailey

Executive Director, Financial Clearance Center & Managed Care, MD Anderson Cancer Center

Angela serves as executive director for financial clearance and managed care overseeing revenue cycle operations related to verification of patient eligibility/benefits, authorization of services, pre-registration, financial care and contract negotiations for hospital and professional services. 

She is an experienced health care executive and has over 25 years of experience having worked with hospitals, providers and health plans.  

Angela received her Masters of Business Administration from Texas Woman’s University with a focus on Health Care Administration. She has a strong interest in business office and access to care process and quality improvement.

Session: Data-Driven Denials Reduction (Oct. 2)

Sarah Bottomley

Supervisor Advanced Practice Providers, MD Anderson Cancer Center

Sarah is the supervisor for an advanced practice provider (APP) team that launched a new initiative to centralize the peer-to-peer authorization process at a large cancer institution. Sarah is an experienced APP leader and has been a practicing nurse practitioner for over 25 years with a clinical focus of pediatric endocrine, oncology and childhood cancer survivorship.

Sarah received a Doctorate of Nursing Practice with a focus on Health Informatic from UT Health Science Center School of Nursing. A strong clinical background, informatics interest, and experience in quality improvement provide a strong foundation for initiatives focused on improving access to care through the peer-to-peer authorization process. 

Session: Data-Driven Denials Reduction (Oct. 2)

Steve Burr

SVP of Patient Financial Services, Atrium Health


Session: Accommodating Patient Needs for Flexibility and Transparency (Sept. 30)

Katherine Cardwell

Vice President, Ochsner Health System

As assistant vice president of revenue cycle, Katherine's areas of responsibility include pre-service, financial counseling, Medicaid eligibility, self-pay collections and customer service. Previously, Ms. Cardwell was manager in Accenture's healthcare consulting division. She earned a bachelor's degree in healthcare management from the University of Alabama in Tuscaloosa and a master's degree in healthcare administration from Tulane University in New Orleans.

Session: The Commitment to Consumerism in a New Era (Oct. 2)

Kimberly Carter

Director, HIM & Professional Billing Support, Legacy Health


Session: Uniting Clinicians and Operational Leaders for RC Success (Sept. 30)

Lori Farrell, MD

Physician, Legacy Medical Group


Session: Uniting Clinicians and Operational Leaders for RC Success (Sept. 30)

Joseph J. Fifer, FHFMA, CPA

President & CEO, HFMA

Joseph J. Fifer, FHFMA, CPA is president and CEO of the Healthcare Financial Management Association. Prior to assuming his position with HFMA in June 2012, Mr. Fifer spent 11 years as vice president of hospital finance at Spectrum Health, in Grand Rapids, Mich. He also spent time with McLaren Health Care Corporation, Flint, Mich., as vice president of finance and Ingham Regional Medical Center, Lansing, Mich., as senior vice president of finance and CFO. Mr. Fifer started his career with nine years at Ernst & Young, also in Michigan.

Mr. Fifer was Chair of the HFMA Board of Directors in 2006-07. An HFMA member since 1983, Mr. Fifer served as a chapter president and for two terms as an HFMA board member. In 2016, Mr. Fifer was named to Modern Healthcare’s list of the 100 Most Influential People in Healthcare for the second time.

A Fellow of HFMA and a CPA, Mr. Fifer received his bachelor’s degree in Business Administration from Saginaw Valley State University, University Center, Michigan.

Session: Your Challenge, Our Mission (Sept. 30)

Terrie Handy

Vice President, Revenue Cycle, Legacy Health System


Session: The Commitment to Consumerism in a New Era (Oct. 2)

Jake Hess

Director, Revenue Cycle Reporting/Analytics, System Support & Integrations, Spectrum Health

Jake has had a variety of experience in the revenue cycle from billing to education over the past six years. Jake has spent the past two years implementing revenue cycle processes in tandem with Spectrum Health’s telemedicine program, MedNow. During that time, the program rolled out nearly 90 use cases ranging from cardiology consults to inpatient wound consults.

Session: Transforming the Revenue Cycle through Reporting & Analytics (Oct. 2)

Tiffany Huston

Manager of Patient Financial Services, Door County Medical Center


Session: Rapid Fire Case Studies (Sept. 30)

Chris Johnson, FHFMA

President, Revenue Cycle Management, Atrium Health

Chris Johnson has more than thirty-five years revenue cycle experience, has spent the past twenty-one years of his career at Atrium Health leading various components of revenue cycle operations for the Atrium Health owned facilities and affiliated or regional facilities.

Session: Accommodating Patient Needs for Flexibility and Transparency (Sept. 30)

Matt Kalina

National Strategy Lead, Olive


Session: Rapid Fire Case Studies (Sept. 30)

Laura Klein

Manager, Revenue Cycle Reporting & Analytics, Spectrum Health


Session: Transforming the Revenue Cycle through Reporting & Analytics (Oct. 2)

Brandon McCord

Director Revenue Cycle Strategic Partner for Innovation, Ochsner Health


Session: Rapid Fire Case Studies (Sept. 30)

Chad Mulvany

Director of Healthcare Finance Policy, HFMA

Chad is HFMA's Director, Healthcare Finance Policy, Perspectives & Analysis. Based in Washington, DC, he is responsible for analyzing the implications of legislative and regulatory developments on healthcare providers and is also a contributor to HFMA's Value Project research. Chad has extensive revenue cycle and reimbursement experience, working as both an internal and external consultant to large healthcare systems.

Session: Bringing Clarity, Fairness and Consistency to Collection Processes: An update to HFMA's Medical Accounts Receivable Resolution Best Practices (Sept. 30)

Jen Porter

AVP Patient Engagement, Privia Health

Jen Porter is the AVP Patient Engagement for Privia Health. She is a seasoned professional with more than 20 years of experience focused on improving the healthcare experience for patients and providers. She is known for her unique blend of critical thinking and strategic planning skills and leverages her extensive industry experience to deliver quality outcomes. 

Jen’s background includes leading marketing and communications initiatives for UnityPoint Health’s 25 hospitals throughout Iowa, Illinois and Wisconsin. Prior to joining UnityPoint, she developed and implemented innovative operational initiatives at RTI Surgical and Shands HealthCare in Florida.

She earned her Master of Business Administration from Johns Hopkins and her Bachelor of Science in Public Relations from the University of Florida.

Session: The Commitment to Consumerism in a New Era (Oct. 2)

Chas Roades

CEO & Co-founder, Gist Healthcare

Chas Roades is the CEO and Co-Founder of Gist Healthcare and is one of the nation’s leading experts on health system strategy. An authority on healthcare transformation, he has served as a trusted advisor to health sector leaders for 20 years. In this opening keynote Chas will discuss the forces creating the rise of consumerism, the strategies leading health systems are focusing on to prepare and provide practical tips for you to take back to your organization.

Session: The Role of Consumerism in a Post-COVID World (Oct. 2)

Allison Schnieders

General Counsel, FAIR Health Inc.

Allison Schnieders, JD, is Associate General Counsel at FAIR Health, a national, independent nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information. With over 20 years of legal experience, she oversees and manages litigation involving FAIR Health data across multiple jurisdictions and analyzes federal and state laws, legislation and regulations on topics affecting the organization. Previously, she worked in various roles at the law firms Grais & Ellsworth, Morrison & Foerster and McKenna & Cuneo (now Dentons). Allison holds a BA in English and Government from Georgetown University and a JD from the University of Washington Law School in Seattle.

Session: How Online Tools Enhance the Patient Experience and Financial Literacy (Sept. 30)

Margaret Schuler

System VP of Revenue Cycle, OhioHealth

Margaret Schuler is the System VP of Revenue Cycle for OhioHealth in Columbus, Ohio. She directs the operations of the Central Business Office and is responsible for the collections of over $3.3B annually for 10 acute care hospitals and over 600 providers. She is a masters-prepared healthcare professional with almost 20 years of healthcare experience in finance and revenue cycle management. Prior to joining OhioHealth, Margaret was a Revenue Cycle consultant assisting hospital providers with net revenue initiatives such as reengineering charge capture processes, optimizing third party reimbursement, streamlining accounts receivable management, developing charity care policies and managing the installation of new health information systems.

Session: The Commitment to Consumerism in a New Era (Oct. 2)

Gerilynn Sevenikar

Vice President, Revenue Cycle, Sharp Healthcare

Gerilynn Sevenikar has 40 years of experience in healthcare revenue cycle and financial management. She is responsible for and provides executive oversight for all hospital access service and business office functions, centralized billing and collections for all payer classifications, chargemaster, health information management, and enterprise customer service and patient collections.

Gerilynn has served on the Board of Directors for San Diego/Imperial County Healthcare Financial Management Association, Safety Net Committee for San Diego County, she is a former chair for California Hospital Association Payer Relations committee, serves on several healthcare advisory boards, and is a certified Six Sigma Green Belt.

Gerilynn was recognized in HealthLeaders annual report of 20 individuals who are changing healthcare for the better in December 2012 and Becker’s top 10 female revenue cycle leaders to watch in 2017. She was a model developer for The Sharp Experience and Sharp HealthCare’s journey to become a High Reliability Organization. She is a frequent speaker on revenue cycle operations and integrity, workforce management, and innovation in healthcare.

Session: Bringing Clarity, Fairness and Consistency to Collection Processes: An update to HFMA's Medical Accounts Receivable Resolution Best Practices (Sept. 30)

Dennis Shirley

Executive Director, Patient Financial Services, UnityPointHealth


Session: Rapid Fire Case Studies 1& 2 (Sept. 30)

Julie Trocchio, BSN, MS

Senior Director, Community Benefit & Continuing Care, The Catholic Health Association of the United States

Julie Trocchio is senior director of community benefit and continuing care for the Catholic Health Association of the United States (CHA). She coordinates CHA activities related to planning and reporting community benefits and leads CHA advocacy on the charitable purpose of not-for-profit health care. She also coordinates CHA programs and advocacy related to the well-being of aged and chronically ill persons in need of long-term care and home community-based services. She is co-author of CHA’s Social Accountability Budget and Guide for Planning and Reporting Community Benefit and CHA/AAHSA's Social Accountability Program: Continuing the Community Benefit Tradition of Not for Profit Homes and Services for the Aging.

Prior to joining CHA, Julie was director of standards and quality for the American Health Care Association. She has held nursing positions in acute care, long-term care, public health and school health programs. She earned a bachelor’s degree in nursing from Georgetown University and a master’s degree in community health nursing from the University of Maryland.

Session: Bringing Clarity, Fairness and Consistency to Collection Processes: An update to HFMA's Medical Accounts Receivable Resolution Best Practices (Sept. 30)

Jayson Yardley

CEO, Avadyne Health

As the CEO of Avadyne Health, one of the 10 largest revenue cycle management firms in the country specializing in patient liability resolution, Jayson is passionate about bringing value to patients and increasing net revenue for health systems, driven by Avadyne’s technology-enabled services.

In his role as CEO, he provides strategic direction, management oversight and drives impactful relationships to change the paradigm of the patient financial experience. Prior to joining Avadyne Health, Jayson held executive positions with Conifer Health Solutions, Navigant Cymetrix, Navigant Consulting, Capgemini and Ernst & Young.

He holds a Master of Business Administration from California State Polytechnic University-Pomona and earned an undergraduate degree in Political Science from the University of California, Los Angeles.

Session: Rapid Fire Case Studies 1 & 2 (Sept. 30)