Free for HFMA Members
Buy HFMA Membership to Attend


Nov 18, 2020


1:00 PM CT


1 Hr 0 Min


Business Partners
Health Plans
Hospitals and Other Providers
Physicians and Other Practitioners

Career Level:

Experienced Professional

Recommended for:

Information Technology
Patient Access
Patient Experience
Patient Financial Services

Delivery Method:

Group Internet Based

Advance Preparation:




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RWJBarnabas improves access with aggressive growth strategy

Hosted by HFMA

Sponsored by Healthgrades
Live Webinar | Basic | Revenue Cycle

RWJBarnabas improves access with aggressive growth strategy



Today's healthcare consumers increasingly shop for providers like they shop for other items, with 78% looking at two or more physicians before making an appointment with a new practice. Given fierce competition and budgetary pressures, provider growth depends on processes that are proven to drive commercially insured patients. To attract new patients, RWJBaranabas strives to meet consumers where they are as they search online for healthcare and to make it easy to access services.

Join this session to learn how RWJBarnabas added over $20 million in contribution margin across more than 600 designated providers, with 6:1 ROI based on new patients alone, and divested from other programs proved less effective.

Sponsored by: Healthgrades
After this program, you'll be able to..
  • Give patients convenient options for making appointments with your organization by highlighting where consumers can go to find a doctor
  • Maintain and grow the number of consumers engaged with your organization by intercepting consumers who are researching competing providers
  • Convert patients who are actively seeking care by maximizing your investment in third-party search sites
  • Describe to aligned providers how you can help them grow their practices
Tools and Takeaways: