Catch up on past issues of HERe!
PERSONAL BRANDINGHow to Take Command of Your Personal BrandThere is power in personal branding, says Deb Miller, chief marketing officer at Elevate Marketing Group. She walks you through steps you can take to distill your personal brand and use it to advance your career. BOOK REVIEWHow to Select the 'One Word' That Represents Your Personal BrandAuthor Evan Carmichael's book, Your One Word: The Powerful Secret to Creating a Business and Life That Matter, contains powerful messages for discovering untapped potential in your professional and personal lives. His simple "One Word" philosophy is designed to inspire goal achievement.SUCCESS STORYAscension CEO Makes Career Out of Coordinating Care With EfficiencyFor Patricia Maryland, DrPH, president of healthcare operations and COO for Ascension Health, efficiency in caregiving was an early necessity that turned into a lifelong career path. Her story illustrates how to live your personal brand.INSPIRATIONFirst Female CEO to Lead a Venture Capital-Backed Startup to IPO Shares Secret of Her SuccessFifteen years ago, at age 40, Therese Tucker founded the accounting software company BlackLine. Despite a rough and winding road to success, she didn't give up her dream, using grit and an entrepreneurial spirit to fuel her journey. WELLNESSA Personal Battle for Wellness, Part 1Supporting good health is a way of life for PopHealthCare Wellness Director Melissa Everhart, so when she received an unexpected diagnosis last fall, her life as she knew it came screeching to a halt. This is the first part of a three-part series about how Everhart's profession is helping her face a life-threatening disease with positivity and grace. TECH TIP5 Apps to Download Before Your Next FlightOnce you've put your personal-branding plan into action, you'll be going places. Brand marketer Naomi Garnice recommends a handful of apps that can make your future travel plans run more smoothly.
MUSINGS FROM MARY LEEDeveloping a Personal Brand is ElementaryRevenue cycle consultant Mary Lee DeCoster writes about how she discovered her personal brand and how her conclusions about herself were reinforced during a recent meeting with lifelong friends from kindergarten.
CAREER COACHDefine Your Destination Through Personal BrandingHFMA Career Coach Joe Abel looks at the winding career path of Dorie Clark, CEO of Clark Strategic Communications, and how she became a recognized expert in personal branding. Using Clark's principles, Abel provides a wealth of information about how to reinvent yourself through personal branding.
The HERe initiative is an effort that aims to inspire not only women but men invested in the professional development of women leaders in the health care field with the tools and resources they need to succeed. We hope to inspire one another, learn together, and connect with colleagues across the industry.
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