E-Newsletters – Pricing

HFMA e-newsletters provide an opportunity for you to extend your online exposure to select audiences. In addition to sponsorship opportunities, advertising options are cube ads and text ads.

HFMA Daily

Helping members navigate top-of-mind news and hot topics on a daily basis. This 5-day a week e-newsletter aggregates the important articles from HFMA and beyond based on people’s preferences. Members receive an email customized with stories that are relevant to them and their professional role.

*HFMA membership numbers shift throughout the year so metrics for emails targeted to all members vary based on volume of members at that time, number of active email addresses, and a member’s email preferences.

Banner Ads Pricing:

.tg {border-collapse:collapse;border-color:#ccc;border-spacing:0;} .tg td{background-color:#fff;border-color:#ccc;border-style:solid;border-width:1px;color:#333; font-family:Arial, sans-serif;font-size:14px;overflow:hidden;padding:10px 5px;word-break:normal;} .tg th{background-color:#f0f0f0;border-color:#ccc;border-style:solid;border-width:1px;color:#333; font-family:Arial, sans-serif;font-size:14px;font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;} .tg .tg-4fhe{background-color:#efefef;border-color:inherit;text-align:left;vertical-align:bottom} .tg .tg-za14{border-color:inherit;text-align:left;vertical-align:bottom}

Ad	Member rate	Non-member rate
Banner 1-6x	$4,685	$4,900
Banner 12x	$4,450	$4,675
Banner 24x	$3,750	$3,900
Banner 52x+	$3,200	$3,300

Text Link Pricing:

.tg {border-collapse:collapse;border-color:#ccc;border-spacing:0;} .tg td{background-color:#fff;border-color:#ccc;border-style:solid;border-width:1px;color:#333; font-family:Arial, sans-serif;font-size:14px;overflow:hidden;padding:10px 5px;word-break:normal;} .tg th{background-color:#f0f0f0;border-color:#ccc;border-style:solid;border-width:1px;color:#333; font-family:Arial, sans-serif;font-size:14px;font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;} .tg .tg-4fhe{background-color:#efefef;border-color:inherit;text-align:left;vertical-align:bottom} .tg .tg-za14{border-color:inherit;text-align:left;vertical-align:bottom}

Ad	Member rate	Non-member rate
Text link 1-6x	$2,500	$2,625
Text link 12x	$2,375	$2,500
Text link 24x	$2,000	$2,100
Text link 52x+	$1,750	$1,800

Ad specifications:

.tg {border-collapse:collapse;border-color:#ccc;border-spacing:0;} .tg td{background-color:#fff;border-color:#ccc;border-style:solid;border-width:1px;color:#333; font-family:Arial, sans-serif;font-size:14px;overflow:hidden;padding:10px 5px;word-break:normal;} .tg th{background-color:#f0f0f0;border-color:#ccc;border-style:solid;border-width:1px;color:#333; font-family:Arial, sans-serif;font-size:14px;font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;} .tg .tg-0pky{border-color:inherit;text-align:left;vertical-align:top}

Type of advertisement	Size
Cube ad	300px W x 250px H
Text link ad	10 to 15 words

Specs

Audience: 71% mid-level through executive

Distribution: 70,000+

Frequency: 5x/week, Monday-Friday

Revenue Cycle Insights

News, trends and tools curated specifically to help revenue cycle professionals of all levels become better, more informed, effective employees.

Complete sponsorship: $25,000
Each sponsorship includes: logo placement, cube ad and ability to submit a sponsored article.

Specs

Audience: HFMA members with job functions that include revenue cycle or patient financial services in job title

Distribution: 21,000+

Frequency: Monthly

E-Newsletter ad specifications

Accepted file formats

Static GIF or JPG files. Flash formats are not accepted.

Design and submission

The design of the ad must not appear to look like an HFMA house ad. We require a 1-pixel border around the perimeter of the ad. This will allow it to be distinguished as an advertisement.

Art submission and questions including inquiries regarding HFMA’s linking policy should be directed to HFMA Advertising. 

Maximum file size: 50 KB
Resolution: 72 dpi

Deadlines

Artwork must be submitted five businesses days prior to the campaign start date.

Note: HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the landing page link. Ads and links cannot offer similar products and services that compete with HFMA offerings. Links will open in new windows.