Marc B. Scher, FHFMA, CPA
About the Author
Marc B. Scher, FHFMA, CPA
Latest Work
Marc Scher: Successful innovation calls for an ‘always forward’ approach
During one of my favorite presentations at HFMA’s Annual Conference, healthcare entrepreneur and best-selling author Suneel Gupta described Betty Crocker’s unexpectedly bumpy path to launching an instant cake mix. Betty Crocker believed instant cake mixes were destined to become a best-selling product. Leaders had done the research, and they put a lot of marketing behind…
Decisive action is key to an ‘always forward’ mindset
It was a training camp that even the most elite athletes struggled to endure: Camp Hale, a WWII winter training ground in central Colorado. The valley floor alone sits at an elevation of 9,200 feet, while the elevation of the mountain ridges where the U.S. Army trained skiers in combat reached nearly 13,000 feet. It’s…