William Marty Martin
About the Author
William Marty Martin
Latest Work
Population health initiative seeks special community status
The governance of Healthy Aurora seeks to equalize decision-making by uncoupling the amount of financial contribution/investment from decision-making authority.
Corporate social responsiveness regardless of tax status
A single organization can engage in both corporate social responsibility, driven by compliance with laws, regulations and norms, and corporate social responsiveness, driven by organizational vision, mission and values and often framed as the “right thing to do.”
Consider the ethical challenges of early retirement program offers
Before moving forward with an early retirement program, protect your organization’s reputation among stakeholders, patients and the public by understanding varying world views.
Crowdfunding: Assessing Benefits and Risks
Crowdfunding can increase investor participation and engagement between project initiators and potential funders, as well as raise awareness of neglected health issues.
Refining the Art and Skill of Juggling
The relationship between patient satisfaction and payment challenges financial leaders to keep both balls in play.
Making Decisions About Monetizing Social Media Data
Healthcare leaders confronted with the decision to monetize sharing of social media data should consider the impact on all stakeholders, the oath to “first do no harm,” and how technology is used and designed.
Bringing the HFMA Code of Ethics to Life
Ethics can and should be practical, and ethical practice begins with knowing and living by the highest standards of an association.
5 Potential Ethical Dilemmas for Healthcare Organization Lobbying
Healthcare leaders can use a decision-making model to identify possible ethical dilemmas at the intersection of health care and lobbying.
Thinking About Robotization: It’s More than Efficiency and Costs Savings
Healthcare leaders should consider the impact of robotics implementations on various stakeholders by using a risk and reward analysis.
Facts in Healthcare Finance: Is Spinning the Numbers Unethical?
A hospital CFO’s ability to separate facts from opinions and perspectives sets the stage for organizational integrity.