The Healthcare Financial Management Association (HFMA) has received an award for innovation from .orgCommunity, a Chicago-based network dedicated to shaping the future of associations. HFMA was honored for its organizational transformation initiative, which was designed to simplify membership, make it more user-friendly and contemporary, and shift the membership experience from transactions to experiences. In the process, HFMA changed its entire business model, streamlining and creating a purpose-driven internal structure and updating to a state-of-the-art technology platform.
The .orgCommunity Innovation Award celebrates outstanding innovation and the success of those taking their association or organization to the next level. The purpose of the award is to recognize innovative ideas and inspiring leaders who are shaping the future of associations and transforming the landscape of the industry.
“We appreciate this recognition,” said HFMA President and CEO Joseph J. Fifer, FHFMA, CPA, upon being notified of the award. “We listened to our members and created a simpler, more personalized and more contemporary member experience. We are confident that HFMA is well positioned to support our members as they shape the future of healthcare.”
The highlights of the organizational transformation include:
- Ensuring easy access to content, tools, education and other resources
- Moving from content abundance to curation
- Providing a personally and professionally meaningful community
- Making membership an engaging experience, not a cadre of transactions
HFMA offers professional, enterprise, academic and business partner memberships. Learn more about HFMA.