A major health system with hospitals across the southwestern United States developed a data-driven plan for growing their high-value service lines in their local geographies. Here are the key steps:
Evaluate Long-Term Growth Trends
Their first step was to analyze five years of retrospective data to evaluate growth trends by physician in each of their identified key service lines.
Set Growth Expectations & Goals
The next step was to analyze physician utilization from highest volume to lowest by payer mix and contribution margin. This analysis helped them establish groupings of physicians with productivity expectations for each group.
Report on Progress
Finally, they developed reports to keep track of groups’ growth goals. First year results added $56 million year over year in incremental revenues across five key service lines.
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