Custom Publishing

HFMA Custom Publishing offers sponsored content that positions you as a thought leader on key industry topics. Create and build your brand loyalty when you publish in hfm magazine and a range of print and online offerings. Let us help you target your consumers when our expert editorial team partners with you and your team to develop compelling, cutting-edge reports.

Sponsorship options

Business Profiles
Highlight your business’s capabilities and solutions with a Q&A-formatted two-page print spread in HFMA’s flagship magazine, hfm, and digital publication on hfma.org. 
Example: Make your cloud transformation endure: 5 steps for a lasting enterprise cloud strategy

Trendsetter
Shine a spotlight on your organization’s innovations and get the attention of the industry’s largest healthcare CFO population with this exclusive multi-channel packaged option that includes print and online exposure. Includes a 2-page article and a webinar.
Example: Transforming healthcare through better resource management

Roundtables: Virtual or In-person
Bring together subject matter experts for a dynamic conversation about a topic of your choice. Expose new ideas, network, and hear challenges. HFMA recruits participants provides a moderator and writes an article to be published following the roundtable. The sponsor provides the topic, target audience, and one participant.  
Example: Women in leadership: How 6 senior leaders are breaking down barriers

Action Brief
Offer actionable tips that help solve a pressing issue or improve performance. The print and online Action Brief allows you to share best practices by providing actionable insight into business issues or market challenges.
Example: Understanding the Current State of MACRA

White Paper 
HFMA will collaborate with the sponsor and sponsor’s customer/s to write a whitepaper to demonstrate thought leadership. Expand upon proven strategies for success and position your company as a market leader. 
Example: HFMA’s Payment Reform Project White Papers

Reach and educate healthcare finance executives and professionals with HFMA Custom Publishing. Request more information by completing the form above.