E-Newsletters – Pricing
HFMA e-newsletters provide an opportunity for you to extend your online exposure to select audiences. In addition to sponsorship opportunities, advertising options are cube ads and text ads.
HFMA Daily
Helping members navigate top-of-mind news and hot topics on a daily basis. This 5-day a week e-newsletter aggregates the important articles from HFMA and beyond based on people’s preferences. Members receive an email customized with stories that are relevant to them and their professional role.
*HFMA membership numbers shift throughout the year so metrics for emails targeted to all members vary based on volume of members at that time, number of active email addresses, and a member’s email preferences.
Cube ad frequency pricing – 2 available per day
| Number of Placements | Cost |
|---|---|
| 1-6 | $4,685 |
| 7-12 | $4,451 |
| 13-24 | $4,215 |
| 25-51 | $3,748 |
| 52+ | $3,279 |
Text ad link frequency pricing – 1 available per day
| Number of Placements | Cost |
|---|---|
| 1-6 | $2,500 |
| 7-12 | $2,375 |
| 13-24 | $2,250 |
| 25-51 | $2,000 |
| 52+ | $1,750 |
Ad specifications:
| Type of advertisement | Size |
|---|---|
| Cube ad | 300px W x 250px H |
| Text link ad | 10 to 15 words |
Specs
Audience: 71% mid-level through executive
Distribution: 70,000+
Frequency: 5x/week, Monday-Friday
Healthcare Policy Beat
Healthcare Policy Beat will keep healthcare finance professionals up to date on all the proposed and final regulations that impact the industry. Legislative updates are some of the most popular content HFMA covers.
| Type of advertisement | Cost |
|---|---|
| Upper leaderboard | $4,684 |
| Cube ad | $4,372 |
| Lower leaderboard* | $4,060 |
| Video banner* | $4,060 |
| Premium text link | $3,123 |
| Text link | $2,500 |
Ad specifications
| Type of advertisement | Size |
|---|---|
| Upper leaderboard | 728px W x 90px H (1 ad max per issue, exclusive exposure) |
| Cube ad | 300px W x 250px H |
| Lower leaderboard* | 728px W x 90px H (1 ad max per issue, exclusive exposure) |
| Video banner | 150px W x 136px H (1 ad max per issue, exclusive exposure) |
| Premium text link ad | 10 mto 15 words (1 ad max per issue, exclusive exposure) |
| Text link ad | 10 to 15 words (4 ads max per issue) |
Specs
Audience: 60% mid-level through executive
Distribution: 57,000+
Frequency: Monthly
Healthcare Finance Strategies
Real-time case studies and strategies from across healthcare. Featuring HFMA’s best, most practical content each month.
| Type of advertisement | Cost |
|---|---|
| Upper leaderboard | $4,684 |
| Cube ad | $4,372 |
| Lower leaderboard* | $4,060 |
| Video banner* | $4,060 |
| Premium text link | $3,123 |
| Text link | $2,500 |
Ad specifications
| Type of advertisement | Size |
|---|---|
| Upper leaderboard | 728px W x 90px H (1 ad max per issue, exclusive exposure) |
| Cube ad | 300px W x 250px H |
| Lower leaderboard* | 728px W x 90px H (1 ad max per issue, exclusive exposure) |
| Video banner | 150px W x 136px H (1 ad max per issue, exclusive exposure) |
| Premium text link ad | 10 mto 15 words (1 ad max per issue, exclusive exposure) |
| Text link ad | 10 to 15 words (4 ads max per issue) |
Specs
Audience: 70.5% mid-level through executive
Distribution: 46,000+
Frequency: Monthly
Revenue Cycle Insights
News, trends and tools curated specifically to help revenue cycle professionals of all levels become better, more informed, effective employees.
Complete sponsorship: $25,000
Each sponsorship includes: logo placement, cube ad and ability to submit a sponsored article.
Specs
Audience: HFMA members with job functions that include revenue cycle or patient financial services in job title
Distribution: 21,000+
Frequency: Monthly
Cost Effectiveness of Health Report
The Cost Effectiveness of Health Report provides a broad range of insights and guidance on steps healthcare finance leaders can take to help increase the margins and ensure long-term financial sustainability of their organizations, from case examples of performance improvement issues to expanding the role of clinical pharmacists in ambulatory care.
Complete sponsorship: $25,000
Each sponsorship includes: logo placement, cube ad and ability to submit a sponsored article.
Specs
Audience: HFMA members with job functions in accounting, finance, audit, reimbursement, budgeting, compliance, decision support, managed care, administration and risk management
Distribution: 9,500+
Frequency: Monthly
E-Newsletter ad specifications
Accepted file formats
Static GIF or JPG files. Flash formats are not accepted.
Design and submission
The design of the ad must not appear to look like an HFMA house ad. We require a 1-pixel border around the perimeter of the ad. This will allow it to be distinguished as an advertisement.
Art submission and questions including inquiries regarding HFMA’s linking policy should be directed to HFMA Advertising.
Maximum file size: 50 KB
Resolution: 72 dpi
Deadlines
Artwork must be submitted five businesses days prior to the campaign start date.
Note: HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the landing page link. Ads and links cannot offer similar products and services that compete with HFMA offerings. Links will open in new windows.