HFMA Webinars
Webinars are included with HFMA membership.
An Improved HFMA Webinar Experience Coming Soon.
HFMA webinars are getting an upgrade, with more ways to engage, learn on your schedule and get more value from every program. Powered by ON24, the new experience makes it easier to participate during live webinars and continue learning after they end.
With the new webinar experience, you’ll have more ways to:
- Engage more with polls, Q&A, resources and other interactive features.
- Learn more flexibly with expanded on-demand access and CPE opportunities for eligible programs.
- Get to what matters faster with highlights, key moments and additional resources that make valuable insights easier to revisit and use.
Stay tuned. HFMA’s new webinar experience launches in October 2026.
Upcoming Live Webinars
October 6 | Where AI Goes Next: Rethinking Revenue Cycle Work
This webinar helps revenue cycle and healthcare finance leaders determine when AI is the right tool—and when traditional automation or human expertise is a better fit. It covers how to identify strong use cases for agentic AI, evaluate cost, risk and operational value, design appropriate human oversight, and establish the controls needed to scale AI responsibly.
October 22 | Policy, Payers & the Economics of Healthcare with NSA
Provider reimbursement is increasingly being shaped through regulation, litigation, political pressure and competing payer/provider narratives. This webinar describes what is changing with the No Surprises Act and the political and policy issues surrounding it, as well as what providers can control.
November 12 | Proactive Revenue Cycle: Using AI to Change Payer Behavior
Uncovering, assessing and changing payer behavior is one of the most promising value propositions for which progressive health systems are turning to AI. This webinar offers first-of-its-kind insights into how payers use their data advantage to generate leakage and takes you under the hood of a health system’s data science process to uncover and change those behaviors. You’ll learn firsthand how Inova Health System turned its own data into a tool to predict, assess and address leakage proactively, as well as the processes to get payers to respond. These insights will help inform your AI strategy, highlight practical and tangible uses, and demonstrate how modern revenue cycles use data science to operate more proactively and efficiently.
November 17 | New Data Reveals How RCM Leaders Are Confronting Pressures
Rising denials, staffing shortages and looming Medicaid cuts are reshaping how hospitals and health systems manage their revenue cycles. This year, 61% of organizations expect their financial performance to decline unless they change their RCM systems and processes. Join the webinar for an exclusive first look at the 2026 RCM Benchmark Survey Report, drawn from 102 hospital and health system RCM leaders. You’ll get the data behind the trends and hear directly from RCM leaders on how their organizations are responding.
Reserve your spot to see the full findings and take away practical strategies for strengthening your organization’s financial performance.
November 19 | Maximizing Growth Opportunities in Your ASC
More than half of healthcare executives are considering their Ambulatory Surgery Center (ASC) strategy as payer pressure and patient preference continue to migrate procedures out of the hospital. This migration has increased the need for new technologies in the ASC- providing an equivalent experience and quality to the patients.
Learn from a tenured ASC CEO on the implementation, economics, and best practices of maximizing your ASC program. The strategies discussed will enable administrators to prepare their programs, maximize growth opportunities, and discuss general considerations.