HFMA Webinars

Upcoming Live Webinars

November 12 | Proactive Revenue Cycle: Using AI to Change Payer Behavior

Uncovering, assessing and changing payer behavior is one of the most promising value propositions for which progressive health systems are turning to AI. This webinar offers first-of-its-kind insights into how payers use their data advantage to generate leakage and takes you under the hood of a health system’s data science process to uncover and change those behaviors. You’ll learn firsthand how Inova Health System turned its own data into a tool to predict, assess and address leakage proactively, as well as the processes to get payers to respond. These insights will help inform your AI strategy, highlight practical and tangible uses, and demonstrate how modern revenue cycles use data science to operate more proactively and efficiently.

November 17 | New Data Reveals How RCM Leaders Are Confronting Pressures

Rising denials, staffing shortages and looming Medicaid cuts are reshaping how hospitals and health systems manage their revenue cycles. This year, 61% of organizations expect their financial performance to decline unless they change their RCM systems and processes. Join the webinar for an exclusive first look at the 2026 RCM Benchmark Survey Report, drawn from 102 hospital and health system RCM leaders. You’ll get the data behind the trends and hear directly from RCM leaders on how their organizations are responding.

Reserve your spot to see the full findings and take away practical strategies for strengthening your organization’s financial performance.

November 18 | Leadership Strategies for Developing a Winning Business Case

As healthcare system’s financial margins continue to be squeezed due to decreased reimbursement and increasing costs, projects and initiatives are facing increasing scrutiny to determine if they are value-added and produce an acceptable return on investment, along with other criteria.  As healthcare leaders, it is critical that we have the knowledge and skills to develop a well-thought out, solid business case to support our proposed projects or initiatives, but also know how to present a business case that is, not only, approved, but achieves the desired results.

In this webinar, you will learn three key leadership strategies on how to develop and to present your winning business case, which will move your healthcare system forward!

November 19 | Maximizing Growth Opportunities in Your ASC

More than half of healthcare executives are considering their Ambulatory Surgery Center (ASC) strategy as payer pressure and patient preference continue to migrate procedures out of the hospital. This migration has increased the need for new technologies in the ASC- providing an equivalent experience and quality to the patients.  

Learn from a tenured ASC CEO on the implementation, economics, and best practices of maximizing your ASC program. The strategies discussed will enable administrators to prepare their programs, maximize growth opportunities, and discuss general considerations. 

December 3 | Denial Trends Decoded: Turning Data Into Dollars

Are you tired of watching your practice’s revenue disappear due to claim denials? Medical practices are facing a perfect storm of tighter margins, shifting payer rules and smaller billing teams. It’s more critical than ever to have a proactive strategy to combat denials. 

This webinar will break down the most common and costly denial trends in 2026 and give you practical, proven methods to recover revenue faster, even when resources are limited. 

December 8 | Beyond the EMR: Advanced AI for Mid-Revenue Cycle Outcomes

Most EMRs weren’t built to answer utilization management’s (UM) hardest question: where should my team focus right now? Relying on the EMR alone, or on static criteria tools, often means retrospective reports, not real-time AI insight. In this session, we’ll show how two health systems used AI-driven predictive analytics and UM-specific reporting to sharpen observation rate management, denial prevention, and case review, freeing UR nurses and physician advisors for the cases that needed them most. You’ll also hear how objective, shared data reshaped payer conversations, and how generative AI is creating new efficiencies in documentation and case review that improve revenue cycle throughput.

December 15 | Implementation to Impact: Revenue Cycle Lessons from Lompoc

From System Transition to Revenue Cycle Results

Community hospitals are facing more payer denials, tighter Medicaid eligibility rules and larger patient balances, often with lean revenue cycle teams. In this session, the chief financial officer of Lompoc Valley Medical Center and Altera Digital Health’s chief revenue cycle officer share what changed in the hospital’s revenue cycle after it replaced its financial systems, what they would do differently and which metrics they watch most closely. Learn how the team approached front-end denial prevention, accounts receivable follow-up and patient collections, and how it is preparing for 2027 Medicaid eligibility changes. Leave with practical steps and key performance indicators you can use in your own organization.

December 16 | Healthcare Policy Outlook: What Healthcare Finance Leaders Need to Know

The healthcare policy landscape continues to evolve, creating new financial and operational challenges for healthcare organizations. This session will examine key federal legislative and regulatory developments, including Medicare and Medicaid policy, reimbursement changes, and emerging priorities following the midterm elections. Participants will gain insights into how these developments could affect healthcare financing, organizational sustainability, and strategic planning in 2027 and beyond.

December 17 | Region 8 HFMA: Current Issues in Business Ethics 2026

Region 8 HFMA: Current Issues in Business Ethics 2026

Ben Trnka will provide an update in business ethics issues. There will be a focus on learning from real-world ethical violations involving accounting and finance professionals.

Browse HFMA’s extensive list of on demand webinars

Webinars + Membership

HFMA membership gives you more ways to learn, connect and stay current in healthcare finance and webinars are included at no extra cost.