hfm Magazine – Pricing
hfm (Healthcare Financial Management) is HFMA’s flagship media brand and ranks as the country’s premier magazine with peer-reviewed content for healthcare finance professionals. When you advertise in hfm, your message reaches key healthcare finance decision makers.
hfm now has a new, contemporary design, more practical articles and cover stories with healthcare finance superstars. For advertisers, this offers the chance to align your brand with an authoritative and well-designed industry resource that could rival national business publications.
Based on reported reading habits, we can estimate the healthcare financial executives spend an average of 2,850 total hours with a typical issue of hfm compared with 1,500 total hours or less spent with the magazine’s nearest competitors.
According to a Readex Preference Study, healthcare finance executives surveyed reported:
- 70% retain hfm for future reference
- Half of all finance executives receiving mulitple publications would select hfm
- Half of all finance executives report visiting hfma.org
- Financial executives spend an average of 41 minutes reading or looking through a typical issue of hfm
Other advertising options
Tip-ons, belly bands, and more are available in many hfm issues.
Get more details about hfm magazine advertising opportunities.
Ad specifications
| Spreads | Size |
|---|---|
| 2-page spread bleed | 16.5″ W x 11.125″ H |
| 2-page spread trim | 16.25″ W x 10.875″ H |
| Full-page | Size |
|---|---|
| Bleed | 8.375″ W x 11.125″ H |
| Trim | 8.125″ W x 10.875″ H |
| Live area/non-bleed | 7″ W x 9.5″ H |
| 2/3-page vertical | 4.125″ W x 9.375″ H |
| 1/2-page island | 4.125″ W x 6.125″ H |
| 1/2-page horizontal | 7″ W x 4.5″ H |
| 1/3-page vertical | 2.6875″ W x 9.375″ H |
| 1/3-page square | 4.125″ W x 4.125″ H |
| 1/4-page | 2.625″ W x 3.75″ H |
Submission information & printing specifications
Printing
The publication is currently printed web offset on coated stock and perfect bound.
Submitting digital files
Digital files for display ads and inserts should be submitted in one of two ways:
- Emailed as an attachment of 5MB or less.
- Uploaded to hightail.com or dropbox.com.
All fonts must be embedded within the file, and all scanned images must be at least 300 dpi at 100%.
| Magazine Issue | Material Due Dates |
|---|---|
| February | Jan. 16, 2024 |
| March | Feb. 14, 2024 |
| April | March 14, 2024 |
| May | April 15, 2024 |
| Summer | May 13, 2024 |
| September | Aug. 11, 2024 |
| October | Sept. 12, 2024 |
| November | Oct. 13, 2024 |
| Winter 2024 | Nov. 13, 2024 |
All inserts must be approved by hfm and hfm’s printer three weeks prior to the space reservation date (see hfm Editorial Calendar) of the specific issue in which the insert is intended to run. Send the hfm insert sample to HFMA—see the “Contact Information” section.
Software
Files should be created in one of the following software programs:
- Indesign
- QuarkXPress
- Illustrator
- Photoshop
- PDF/X-1A files
Native files and files created in Microsoft Publisher, PowerPoint or Word are NOT accepted.
Acceptable file formats: PDF
- Create a postscript file, and then create a PDF using the distiller
- All colors must be cyan, magenta, yellow, and black (CMYK). RGB or indexed CMYK cannot be accepted.
- All logos must also be converted to CMYK.
- Avoid ICC profiles (color management should be turned off).
- Embed all fonts (including those in taglines) and images.
Distiller options
The settings should be set to the built-in preset named “PDF/X-1a:2001.”
Crop marks
Crop marks included in the ad file should be offset to at least 9 points (0.125″).
Scanned images
- Scanned images should be saved as TIFF or EPS files.
- Line art should be scanned at 900 dpi and saved as a TIFF. Do not scan line art as halftone (in Photoshop, use the “Bitmap” mode).
- Black and white photos should be scanned at 300 dpi as grayscale. The shadow dot should not exceed 91%. Any dot under 4% will drop to white.
- Four-color images should be scanned at 300 dpi at 100% and converted to CMYK.
- High-resolution images should be directly imported into the document. Do not leave them as RGB colors.
- Photographs or transparencies should be scanned as close to the actual reproduction size (20% margin +/- is optimum).
Spot colors
- Ads containing spot colors will require a color broken laser to indicate what items in the ad need to print as spot color.
- The name of the spot color should be indicated on all insertion orders.
Logo submissions
- High-resolution, Illustrator vector art in CMYK. Submit as an EPS file.
- Avoid PMS or RGB.
- All fonts must be embedded within the file.
- All scanned images should be 300 dpi at 100%.
Color proofs
hfm recommends that color contact proofs be submitted with all ad materials. If color proofs do not accompany the ad file, hfm will print the ad at SWOP standards. No color lasers proofs accepted.
Final notes
- Total area density should not exceed SWOP density of 280%.
- Color files should not be submitted for black and white ads. If an ad is in black and white, it should be saved as a grayscale format.
- High-resolution images from stock photo disks should be converted into CMYK TIFF and placed directly into the document.
Contact information
HFMA Advertising
2001 Butterfield Road, Suite 1500
Downers Grove, IL 60515
Phone: (708) 492-3323
Email us
Contract and copy regulations for hfm
- Advertisers and their agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume responsibility for any claims made against the publisher arising there from. The publisher reserves the right to reject advertising.
- Advertisers or agencies will be short-rated if contracted frequency rate is not fulfilled during a 12-month period. A rebate will be issued if higher frequency rate is earned
- Publisher reserves the right to publish a previous ad if new copy or instructions are not received by final closing date.
- Alterations and other product work will be charged to the advertiser at cost. HFMA reserves the right to request that the words “Advertisement” or “Advertising Section” be placed prominently at the top of the first page of the insert, as appropriate, in all caps (quotes not needed), and at least 12-point type.