hfma.org – Pricing

Marketing Opportunities

Healthcare finance professionals flock to hfma.org to access education, white papers, research reports, news, and other reference materials that help them excel in their jobs.

Advertisers on hfma.org benefit from high-visibility among all web visitors. Plus, we work to extend traffic to the site with enhanced search engine optimization (SEO) efforts, event marketing campaigns, and cross-promotional vehicles.

Average monthly stats on hfma.org include:

690,420 views

133,806 sessions

82,294 visitors

3 minutes per visit

Rates & specifications

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Type of advertisement Cost
Leaderboard and cube (rotating)* $6,000
Article page text ad $2,500
Takeover banner $15,000

*up to 6 positions available per month

Digital ad types

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Type of advertisement Size
Leaderboard 728px W x 90px H
Leaderboard mobile 300px W x 50px H
Cube ad 300px W x 250px H
Text link ads #1- #6 10 to 15 words
Takeover banner 720px W x 300px H and a mobile sized ad at 190px W x 150px H

Please provide all sizes. Up to 6 banner ads available per month.

Accepted file formats

GIF, JPG, or DoubleClick ads

Design and submission

The design of the ad must not appear to look like an HFMA house ad. We require a 1-pixel border around the perimeter of the ad. This will allow it to be distinguished as an advertisement.

Art submission and questions including inquiries regarding HFMA’s linking policy should be directed to HFMA Advertising

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Size type Details
Maximum file size 30 KB. For rotating ads: 15-second loop recommended; 3-loop maximum.
Resolution 72 dpi

Deadlines

Artwork must be submitted 10 businesses days prior to the campaign start date. Ads can be swapped out monthly.

Monthly reports

We recommend that advertisers supply a landing page link to track click-through rates on their own.

Note: HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the landing page link. Ads and links cannot offer products and services that compete with similar HFMA offerings. Links will open in new windows.

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CONTACT US

For more information, email Rita Walker or call (708) 492-3401.