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HFMA’s Digital Annual Conference continues July 15 and July 17 with more virtual education for healthcare finance professionals

Article | Revenue Cycle

HFMA’s Digital Annual Conference continues July 15 and July 17 with more virtual education for healthcare finance professionals

  • HFMA’s Digital Annual Conference — a six-day virtual event that began in June — continues July 15 and July 17.
  • Conference topics include navigating through the pandemic; achieving cost savings through financial, operational and clinical collaboration; and managing revenue cycle operations.
  • All four remaining days of the conference — July 15, July 17, Aug. 12 and Aug. 14 — are open to HFMA members as part of their membership and to nonmembers who join HFMA.

Editor’s note: For a full list of all the conference sessions July 15 and July 17 during HFMA’s Digital Annual Conference, visit the HFMA Digital Annual Conference page. Below are highlights of what you can expect each day

HFMA’s Digital Annual Conference  — a multidate virtual event that began in June and will culminate in August — continues with two July dates.

On July 15, the day starts with a panel discussion on how health system leaders will have to adapt to the disruption of COVID-19, followed by strategic sessions that will provide insights into managing risk and improving health system financial performance. The July 17 sessions include fresh strategies on improving the patient experience, modernizing the revenue cycle and creating cost-saving efficiencies.

“Having our Digital Annual Conference over a three-month period provides members with the chance to attend all the conference days they want as part of their membership, but also allows them to tend to their regular healthcare finance duties,” said Mary Mirabelli, senior vice president of content strategy and delivery.


HFMA members can register for all four remaining days of the conference as part of their membership, and nonmembers can attend the conference once they join HFMA. Members must register for each day of the event they wish to attend by visiting the HFMA Digital Annual Conference page.

Some of the can’t-miss sessions over the next two dates are described below.

July 15: 3D Financial Strategy

If the COVID-19 pandemic’s disruption on the nation’s healthcare system has left you with questions, the panel discussion “Navigating Through a Pandemic” will provide some answers. HFMA’s Chad Mulvany, director of healthcare finance policy, perspectives and analysis, moderates this discussion with Bellin Health’s Jim Dietsche, Northwell Health’s Michele Cusack and St. John Health System’s Ann Paul. 10:15 a.m. to 11:05 a.m. CT.

Learn about cost transformation via the session “Virtua Health on Building the Future Health System Through Cost Transformation.” The organization’s comprehensive, long-term restructuring and performance improvement will be discussed by executives Michael Capriotti and Stephanie Fendrik and Kaufman Hall’s Tim Shoger. 11:15 a.m. to 12:05 p.m. CT.

Do you ever wonder how some health systems are able to successfully collaborate across departments? The Johns Hopkins Hospital’s Marco Priolo and The Johns Hopkins Health System’s Lisa Ishii will present “Achieving Cost Savings Through Financial, Operational and Clinical Collaboration.” The session features real-world examples of opportunities for cost savings. 1:45 p.m. to 2:35 p.m. CT.

Visit HFMA’s “3D Financial Strategy” Digital Annual Conference 2020 page for more information about all the July 15 sessions.

July 17: Revenue Cycle Tune-up from the Top

If your organization is like most, employees from nearly every generation are part of the workforce. In the “Generation Rebound” session, Jason Dorsey, a Gen Z and Millennial expert and the president of the Center for Generational Kinetics, will provide evidence-based information about generational behaviors and mindsets to help leaders leverage their team’s strengths. 10:15 a.m. to 11:05 a.m. CT.

Even prior to COVID-19, many organizations had begun experimenting with work-from-home arrangements, especially in the revenue cycle space. In the session, “Creating a Work-From-Home Playbook,” one organization describes its experience employing a work-from-home committee to transform the system’s approach to work for all aspects of the revenue cycle: back, middle and front end. The presentation by Spectrum Health’s Amy Assenmacher, Courtney Guernsey, Maria Kamenos and Davina Davidson includes how they also created metrics to monitor and measure productivity. 12:15 p.m. to 1:05 p.m. CT.

Would you like to understand the different payment options that can be made available to patients and how to best address those options with each patient? If so, the session “Expand and Improve Patients’ Financing Options” will help you reexamine your healthcare organizations’ financial policies and payment options to adapt to new patient expectations. Karen Zupko with Zupko & Associates and Jessica Whitten with Nashville Hip Institute are the presenters. 2:55 p.m. to 3:45 p.m. CT.

Visit HFMA’s “Revenue Cycle Tune-up from the Top” Digital Annual Conference 2020 page for more information about all the July 17 sessions.

CPE credit

HFMA members will be awarded CPE credits for each digital conference session attended.

August conference days

Additional Digital Annual Conference days, each with unique session themes and presenters, will take place Aug. 12 and Aug. 14. Stay tuned for more details in additional articles and visit the HFMA Digital Annual Conference website.

June conference recaps

Read news coverage of three of the June Digital Annual Conference sessions below:

  1.  “How the COVID-19 pandemic and other factors are affecting credit ratings in the not-for-profit healthcare sector” An analyst with Moody’s describes the ratings agency’s approach to assessing the outlook for the not-for-profit healthcare industry and individual organizations amid the COVID-19 pandemic.
  2.  “Offense or defense? Why a healthcare provider should identify its financial persona as part of a revenue growth strategy” A hospital or health system should identify its financial persona as an initial step in developing strategies to diversify revenue and improve its margin, according to a presentation.
  3.  “How to chart a course to success in the evolving post-COVID-19 healthcare landscape” A healthcare industry thought leader offers guidance on how to develop a consumer-focused strategy that can help organizations thrive in the aftermath of the COVID-19 crisis.

About the Author

Deborah Filipek, HFMA Senior Editor,

is a content editor with HFMA.

Sign up for a free guest account and get access to five free articles every month.


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