Healthcare Finance and Business Strategy

Profitability Under Pressure: How Senior Living CFOs Are Turning Margin Squeeze Into Strategic Growth

See how 600 senior finance leaders are navigating labor shortages, legacy technology, and shrinking margins to lead a new era of growth in senior living.

Published 12 hours ago

The senior living sector is on the brink of unprecedented growth, but rising costs, labor shortages, and outdated technology are testing finance leaders like never before. Drawing on The CFO Growth Code, a survey of 600 senior finance leaders, this infographic reveals how the role of the senior living CFO is rapidly evolving from number-keeper to strategic changemaker.

You’ll discover why 79% of healthcare finance leaders say their role has changed significantly in the past two years, and why 84% are now taking on non-traditional responsibilities spanning HR, strategic planning, and digital transformation. With the 65+ population projected to reach 73 million by 2030 and an estimated 806,000 new units needed but only 322,000 expected to be delivered, the pressure to scale efficiently has never been greater.

The infographic breaks down the five need-to-knows for senior living finance leaders, from staffing shortages and legacy system roadblocks to the security concerns slowing AI adoption. It also shows where high-performance teams are investing: 81% want better financial analysis and reporting, and 79% are prioritizing process automation. Most importantly, you’ll see how forward-thinking CFOs are turning today’s pressures into tomorrow’s opportunities, leading with purpose. Don’t get left behind as the sector transforms. Download the infographic to benchmark your organization against 600 finance leaders and build a roadmap for high-performance finance.

Download this infographic to:

Profitability Under Pressure: How Senior Living CFOs Are Turning Margin Squeeze Into Strategic Growth | Sage
  • Discover why 93% of healthcare finance leaders expect their roles to keep expanding over the next two years
  • Uncover the five need-to-knows shaping the future of senior living finance, from labor shortages to legacy tech
  • Learn where high-performance finance teams are investing in automation and AI to overcome staffing gaps
  • Benchmark your technology stack against the 86% who say theirs needs improvement
  • See how leading CFOs are turning margin pressure into a strategic growth opportunity

To learn more, please fill out the following form to download the infographic.
Location of Headquarters

document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );

gform.initializeOnLoaded( function() {gformInitSpinner( 288, 'https://www.hfma.org/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_288').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_288');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_288').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_288').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_288').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_288').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_288').val();gformInitSpinner( 288, 'https://www.hfma.org/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [288, current_page]);window['gf_submitting_288'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_288').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [288]);window['gf_submitting_288'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_288').text());}else{jQuery('#gform_288').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "288", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_288" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_288"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_288" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 288, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} );

Advertisements

googletag.cmd.push( function () { googletag.display( 'hfma-gpt-text1' ); } );
googletag.cmd.push( function () { googletag.display( 'hfma-gpt-text2' ); } );
googletag.cmd.push( function () { googletag.display( 'hfma-gpt-text3' ); } );
googletag.cmd.push( function () { googletag.display( 'hfma-gpt-text4' ); } );
googletag.cmd.push( function () { googletag.display( 'hfma-gpt-text5' ); } );
googletag.cmd.push( function () { googletag.display( 'hfma-gpt-text6' ); } );
googletag.cmd.push( function () { googletag.display( 'hfma-gpt-text7' ); } );
googletag.cmd.push( function () { googletag.display( 'hfma-gpt-leaderboard' ); } );

{{ loadingHeading }}

{{ loadingSubHeading }}

We’re having trouble logging you in.

For assistance, contact our Member Services Team.

Your session has expired.

Please reload the page and try again.