hfm Advertising

hfm (Healthcare Financial Management) is HFMA’s flagship media brand and ranks as the country’s premier magazine with peer-reviewed  content for healthcare finance professionals. When you advertise in hfm, your message reaches key healthcare finance decision makers.

hfm now has a new, contemporary design, more practical articles and cover stories with healthcare finance superstars. For advertisers, this offers the chance to align your brand with an authoritative and well-designed industry resource that could rival national business publications.

Based on reported reading habits, we can estimate the healthcare financial executives spend an average of 2.85 total hours with a typical issue of hfm compared with 1.5 total hours or less spent with the magazine’s nearest competitors.

According to a Readex Preference Study, healthcare finance executives surveyed reported:

• 70% retain hfm for future reference
• Half of all finance executives receiving mulitple publications would select hfm
• Half of all finance executives report visiting hfma.org
• Financial executives spend an average of 41 minutes reading or looking through a typical issue of hfm

2026 Schedule