Jeni Williams
About the Author
Jeni Williams
Jeni Williams is a national award-winning writer with nearly 30 years of experience in healthcare writing, reporting and editing. She is also a former healthcare editor-in-chief and has worked as a newspaper reporter and as a public relations specialist for a county-owned health system. In 2025, Jeni earned the award of "Best Body of Work: Freelance Journalist" from the American Society of Business Publication Editors. She also earned a gold award from ASBPE for a special report she wrote for HFMA on the need for greater payer-provider collaboration in healthcare, "Bridging the Payer-Provider Divide."
Latest Work
HFMA CEO Jordan, healthcare leaders point to urgency of affordability challenges during ViVE conference
There’s an urgency to address healthcare affordability, panelists at a ViVE conference presentation Tuesday, Feb. 24, agreed — and the need for action is driving bold, collaborative ventures among leaders in healthcare, health tech and private equity. “I think the clock’s really ticking for real now,” said Marcus Whitney, founding partner of Jumpstart Health Investors. “I don’t think anyone cares to protect incumbents anymore, so…
Gen AI is coming for medical bills; 3 ways to prepare
Patients are behind one of the latest applications of AI to the healthcare revenue cycle, and they are using it to review their bills. Stories of consumers using ChatGPT or other generative AI tools to trim thousands from their medical bills by questioning charges are appearing in the news and social media. YahooFinance wrote about…
AI Adoption in denials management lags as other RCM uses expand
Denials management, one of the toughest tasks in hospital revenue cycle management (RCM) deserves more attention from AI experts, but RCM execs are not diving in with AI solutions for multiple reasons. About one in five healthcare providers apply AI to denials management, a 2025 Bain & Co. survey found. Instead, providers have turned more…
Battle of the Bots intensifies over denials
Healthcare payer claim denials are getting smaller, sneakier and faster. The battle of the bots over healthcare claims payment delivered record blows in 2025, with initial denials sometimes occurring within seconds of submission.a “Payers are becoming more sophisticated in their use of AI, and the denials are coming faster than we can keep up,” said…
Bold Conversations for a Healthier System
With support from: Dear Colleagues, It is an unmistakable reality that the U.S. healthcare system is becoming less affordable and more financially unsustainable — and all without improvements in health outcomes to show for it. Now is the time for healthcare leadership to change the conversation and pursue real solutions. That’s why I want to…
The Vitalic Health movement: HFMA initiative pursues affordability, financial sustainability in U.S. healthcare
Growing up in rural Iowa, miles away from a paved road, instilled in C. Ann Jordan a deep appreciation of the struggles rural communities face around healthcare access, delivery and affordability. The farming community of Boone, Iowa — Jordan’s hometown — features a 25-bed critical access hospital. The hospital offers a range of services that…
The Healthcare C-Suite of the Future: From AI to ROI–Emerging needs drive demand for new skillsets
Read this report on how healthcare C-suite leaders face growing pressures to adapt to rapid technological advancements and unsustainable costs. AI, innovation, and payer relations are key areas for focus.
Value-based care adoption grows, but challenges remain
In 2006, two renowned researchers introduced “The Value Equation” for healthcare: Value = Quality/Cost. It was the first step toward bringing the healthcare industry together in acknowledgingtwo of the industry’s ugly truths. Costs of care were outpacing the quality of carereceived, yet the healthcare system was built around a fee-for-service payment modelthat rewarded providers for…
Price transparency in healthcare: Progress, barriers and next steps
Healthcare price transparency — the ability for consumers to understand how much their care will cost and how much they can expect to pay after insurance has paid its portion — is a top-of-mind concern for consumers. It’s also an area of increased focus for legislators and healthcare organizations. Yet despite industry acknowledgement that consumers…
Financial sustainability is biggest pain point for healthcare leaders
If Claire Agnew could help healthcare boards understand one thing about healthcare finance, it’s the complexity finance leaders face in ensuring hospitals and health systems have the resources they need to deliver great care. “It’s brutal and much like dancing backward in high heels,” said Agnew, MBA, CPA, executive vice president and CFO for Valleywise…