Jeni Williams

About the Author

Jeni Williams

Latest Work

Battle of the Bots: As payers use AI to drive denials higher, providers fight back

Two fighters face each other in the ring, circling together, assuming there will be a single victor.   One, representing the U.S. health insurance industry, has made huge investments in aggressive technology over the past several years to automate claim processing and reviews, making it hard for the other fighter — representing the nation’s healthcare providers…

Jeni Williams March 28, 2024

Igniting revenue cycle’s superpower: Patient advocacy

Larami Oliver took over revenue cycle operations for Heart and Vascular Care in Cumming, Georgia, in the heat of the pandemic, and under her leadership, the division was able to persevere. Key to the operation’s success: a shift in focus from post-claim revenue cycle response to pre-service education and support. “We’ve taken a proactive approach…

Jeni Williams December 11, 2023

Inside HFMA: 100,000th member reflects on value of HFMA enterprise membership

For LaTasha Bowen, membership in HFMA is synonymous with opportunity — but it’s an opportunity she might not have received without the Association’s enterprise membership program. Bowen is revenue cycle manager for Hughston Clinic, a Columbus, Georgia, medical group specializing in musculoskeletal disorders. While the clinic had been part of HFMA’s MAP Keys program for…

Jeni Williams May 30, 2023

Collecting with compassion: Patient financial care grows in importance

Health system leaders increasingly believe more communication is better when it comes to telling patients what they owe. When the pandemic began, Henry County Health Center’s revenue cycle department took a gamble to relieve the financial stress of care for patients. Executives for the 25-bed, Mount Pleasant, Iowa, critical access hospital, which serves a large…

Jeni Williams March 1, 2023

Vanderbilt Health harnesses data to improve revenue cycle management

Close to half of healthcare finance professionals say in a survey that their organizations are experiencing a severe shortage of revenue cycle management (RCM) talent — and many are exploring automation as a way to keep RCM operations working properly. It’s a move that Vanderbilt Health in Nashville, Tennessee, made just prior to the pandemic — and…

Jeni Williams December 13, 2022

Vanderbilt Health harnesses data to improve revenue cycle management

Close to half of healthcare finance professionals say in a survey that their organizations are experiencing a severe shortage of revenue cycle management (RCM) talent — and many are exploring automation as a way to keep RCM operations working properly. It’s a move that Vanderbilt Health in Nashville, Tennessee, made just prior to the pandemic — and…

Jeni Williams November 18, 2022

Prioritization helps drive success in healthcare

A survey found that the most successful healthcare organizations are those that embrace consumerism and proactively seek ways to better meet patient needs.

Jeni Williams August 26, 2022

Igniting the spark for healthcare transformation

Wildfires in the nation’s healthcare system, from misaligned incentives to disparities in health outcomes and care access, have led to devastating consequences, says HFMA Chair Aaron Crane.

Jeni Williams May 31, 2022

Understanding the Healthcare Revenue Cycle Process

Revenue cycle management is the process used by healthcare systems to track the revenue from patients, from their initial appointment or encounter with the healthcare system to their final payment of balance. The most effective revenue cycle teams focus on price transparency, supporting equitable access to care, financial conversations with patients, documentation of care received, claim processing, and medical account resolution.

Jeni Williams March 9, 2022

‘A just cause’: HFMA’s CEoH initiative addresses the factors that impede quality of health and raise healthcare costs

HFMA is moving forward with a global effort focused on the concept of cost effectiveness of health (CEoH), with the goal for promoting development of a system for care that is needed, accessible and affordable. A key message of this effort is that a broader focus on improving cost effectiveness of health — not just of healthcare — should be a strategic priority for healthcare leaders.

Jeni Williams January 31, 2022