Jeni Williams
About the Author
Jeni Williams
Jeni Williams is a national award-winning writer with nearly 30 years of experience in healthcare writing, reporting and editing. She is also a former healthcare editor-in-chief and has worked as a newspaper reporter and as a public relations specialist for a county-owned health system. In 2025, Jeni earned the award of "Best Body of Work: Freelance Journalist" from the American Society of Business Publication Editors. She also earned a gold award from ASBPE for a special report she wrote for HFMA on the need for greater payer-provider collaboration in healthcare, "Bridging the Payer-Provider Divide."
Latest Work
Patient-facing innovation requires a new approach to ROI
When Jefferson Health introduced an AI voice agent to close gaps in mammography screenings, leaders anticipated it would boost screening rates. What they didn’t expect was that patients would prefer the AI agent to a human caller. Two weeks after the agent, “Ava,” launched this past May, “We had one patient who said, ‘I really…
Revenue cycle AI demands a tougher set of questions
AI is gaining ground in the revenue cycle faster than the strategies needed to govern and deploy it, a recent study from UPMC and KLAS Research found. ‘ “Interviewed leaders said the biggest barriers to executing an AI strategy are not a lack of interest or perceived value. Instead, many organizations struggle to create the…
Healthcare reimbursement: Succeeding under value-based and FFS payment
Healthcare reimbursement — payment for care and services delivered — plays a key role in a hospital’s overall financial performance and organizational stability. There are many different types of reimbursement models, from fee-for-service to value-based payment and shared savings. Typically, a hospital operates under a variety of different reimbursement models according to the contracts it…
The Hospital of the Future Part I: Can healthcare leaders deliver a healthier future?
With support from: It’s a scene “The Jetsons” might have portrayed: A patient scheduled for surgery checks into the hospital by scanning a QR code with her smartphone, then is digitally led to her room. There, a smart TV welcomes her and orients her to the room. Soon, a robot arrives, delivering the gown she’ll change into…
Healthcare affordability requires a collective effort, industry leaders say
There’s an urgency to address healthcare affordability, but more could be done by providers, insurers and investors, according to panelists at a Vitalic Health-assembled panel at ViVE, the international annual health tech conference sponsored by CHIME and held Feb. 22-25 in Los Angeles. In the presentation, called “Vitalic Health: Where tech meets financial reality,” panelists…
HFMA CEO Jordan, healthcare leaders point to urgency of affordability challenges during ViVE conference
There’s an urgency to address healthcare affordability, panelists at a ViVE conference presentation Tuesday, Feb. 24, agreed — and the need for action is driving bold, collaborative ventures among leaders in healthcare, health tech and private equity. “I think the clock’s really ticking for real now,” said Marcus Whitney, founding partner of Jumpstart Health Investors. “I don’t think anyone cares to protect incumbents anymore, so…
Gen AI is coming for medical bills: 3 ways to prepare
Patients are behind one of the latest applications of AI to the healthcare revenue cycle, and they are using it to review their bills. Stories of consumers using ChatGPT or other generative AI tools to trim thousands from their medical bills by questioning charges are appearing in the news and social media. YahooFinance wrote about…
AI Adoption in denials management lags as other RCM uses expand
Denials management, one of the toughest tasks in hospital revenue cycle management (RCM), deserves more attention from AI experts, but RCM execs are not diving in with AI solutions for multiple reasons. About one in five healthcare providers apply AI to denials management, a 2025 Bain & Co. survey found. Instead, providers have turned more…
Battle of the Bots intensifies over denials
Healthcare payer claim denials are getting smaller, sneakier and faster. The battle of the bots over healthcare claims payment delivered record blows in 2025, with initial denials sometimes occurring within seconds of submission.a “Payers are becoming more sophisticated in their use of AI, and the denials are coming faster than we can keep up,” said…
Bold Conversations for a Healthier System
With support from: Dear Colleagues, It is an unmistakable reality that the U.S. healthcare system is becoming less affordable and more financially unsustainable — and all without improvements in health outcomes to show for it. Now is the time for healthcare leadership to change the conversation and pursue real solutions. That’s why I want to…