San Diego Imperial Leadership

Cindy Pizarro is currently the Revenue Cycle Customer Service Coordinator at UC San Diego Health. She oversees the SBO Customer Service call center by analyzing and monitoring agent call statistics and the operational needs of the call center. She is a graduate from San Diego State University with a Bachelor of Science in Kinesiology and is a Certified Revenue Cycle Representative (CRCR) from the Health Care Financial Management Association (HFMA). Prior to UC San Diego Health she worked in the dental field for 9 years.

Cindy started with the SBO Department as a Customer Service Professional for 2 years. During that period, she was a mentor to her peers and worked closely with leadership on the implementation of SBO’s process improvements. One of her goals was to continue to expand her knowledge in the healthcare billing industry, guiding her to her current role as a SBO Coordinator.

Fahd Benjalil currently serves as the Chief Financial and Operating Officer (CFO/COO) for SHARP Coronado Hospital. After a decade in the Corporate Finance industry, Fahd joined the SHARP Grossmont Finance team in 2011. His efforts there and reputation for integrity led to his current position as SHARP Coronado Hospital CFO/COO. In addition to his finance and operations experience, Fahd holds a Six Sigma certification and is trained on the principles of a High Reliability Organization (HRO).

Fahd believes that hard work, strong relationships, and the willingness to give back to the community are the necessary pillars for a strong foundation to a successful career. Fahd has been involved with HFMA for over 10 years and has held various roles within the chapter culminating with chapter president for 2018-2019. Fahd currently serves on the HFMA National Advisory Committee.

Fahd holds a Bachelor of Science in Finance and a Masters of Business Administration in Finance from National University in San Diego, CA. He is proud of his recent U.S. naturalization from his home country of Morocco, and also a proud resident of San Diego’s East County where he lives with his wife, Diedre, their three children, a dogs and a cat.

Vice President of the San Diego Branch
California Business Bureau Inc/Medical Billing Services

Years with CBB: 22
Healthcare Experience: 26

Tonya Richardson joined California Business Bureau Inc./Medical Billing Services in July 1998. CBB/MBS is a full service account receivables management company specializing exclusively to the Healthcare Industry. She has a broad range of experiences in her career; she has held positions as a Collector, Collection Supervisor, Branch Manager and currently as Vice President of the San Diego Office. Through these experiences she has developed a sound understanding for operational needs and delivering client service/sales needs and satisfaction. She has an astute knowledge for managing Medical Receivables. She is proficient in Account Flow Management with a keen ability to Manage Special Projects and a proven track record for delivering results. Tonya is well versed in Fair Debt Collection Practices Act, The California Rosenthal Act and Health Insurance Portability and Accountability Act and also has a clear understanding of HMO/PPO Billing, Workers Compensation Billing, and Self Pay Medical Receivables.

Tonya is the Region 4 President of the California Association of Collectors (CAC) and currently the Social Chairperson for the San Diego-Imperial Chapter of Healthcare Financial Management Association (HFMA). Through these associations, she became involved and concerned with legislative issues that have potential affect on the collection of healthcare accounts. She has attended meetings with state legislators in Sacramento to lobby for or against bills and potential legislation that have or would have likely impact on our business.

Tonya Lives in Poway, CA with her husband and together they have 5 children ranging in age from 9 to 23 years old. Her favorite pastimes are being outside watching her kids play sports, wine tasting with her husband and in her kitchen cooking. She is also training for her 10 th Susan G Komen 3-Day which benefits the Susan G. Komen for the Cure and National Philanthropic Trust Breast Cancer Fund.

Manager, Revenue Cycle Performance Improvement

Christina Bolanos is responsible for hospital charge integrity and revenue cycle training efforts for Sharp HealthCare – a fully integrated healthcare delivery system with 2,110 licensed acute care beds at 4 acute care and 3 specialty hospitals, 3 affiliated medical groups, a health plan, 3 skilled nursing facilities, 21 outpatient clinics, and 5 urgent care centers.

Christina oversees charge integrity and training teams, safeguarding processes that produce accurate, compliant, clean claims across for the system. Her charge integrity team who are system-wide operational experts on TES edits, and ensures sound charge entry and reconciliation processes for all departments. Her training team oversee all revenue cycle employees are trained and given the tools to do their job with the most current revenue cycle knowledge.

Prior to her current position, Christina was the manager over laboratory revenue cycle billing and behavioral health patient access services teams at Sharp HealthCare.

Christina has over 17 years of professional experience, 14 of those years in supervisory roles. After starting her healthcare career as a per diem at Sharp HealthCare Pathology Laboratory, Christina moved into a leadership role helping establish Sharp HealthCare’s first and only outreach laboratory revenue team. Christina was recognized with prestigious “Core” awards for her stellar results in denials management and behavioral health financial counseling efforts.

Over the last 14 years, as a Healthcare Revenue Cycle/Integrity Leader, Paromita has earned recognition in streamlining, standardizing and upgrading business functions. She has been a part of Sharp Healthcare for over 11 years until 2019 where she has developed strategic business initiatives to improve KPI measurability, and provide a strong leverage at contract negotiations. Her newest role is with Stanford Healthcare as Revenue Cycle Program Manager, driving strategic revenue cycle initiatives across the enterprise.

As a mentoring leader, Paromita believes in boosting the growth of team members, in becoming independent decision makers, using strong foundational research techniques. Paromita is a passionate public speaker on subjects of motivation, team work as well as Revenue cycle related subjects and has spoken in numerous forums, promoting industry best practices.

She earned her Masters in Public Health from San Diego State University and Masters of Business Administration from Mumbai University, with an undergraduate degree in accounting.

Adam Taylor is the Manager of Revenue Integrity for Systems and Analytics at Palomar Health – a North County delivery system anchored by two medical center campuses which provide an array of acute care services, obstetrics, rehabilitation, behavioral health, pediatrics and neonatal intensive care.

Adam is responsible for charge capture practices, chargemaster management, the organizations clinical documentation improvement (CDI) program, coding/billing integration, and revenue cycle analytics at Palomar. Prior to joining Palomar, Adam spent 8 years proving healthcare IT consulting to a diverse range of clients; serving in roles such as a Solution Strategist at Cerner Corporation and a Senior Advisor at Impact Advisors, LLC.

In addition to Adam’s participation in HFMA, he has participated and gained certifications in equivalent industry associations; Project Management Professional (PMP) from the Project Management Institute and a Certified Professional in Healthcare Information and Management Systems (CPHIMS) from HIMSS. Adam holds a dual degree in Economics and Business Management from Baker University.

John has over 20 years of healthcare finance experience including working for healthcare providers as well as revenue cycle technology, consulting, and service firms. Currently he is a Senior Financial Analyst for Sharp HealthCare, and is a member of the Finance team at Sharp Grossmont Hospital. Prior to joining Sharp he was an Account Manager for Avadyne Health where he worked closely with revenue cycle leaders nationwide to help hospital clients improve their revenue cycle performance.

John is a Certified Healthcare Financial Professional (CHFP) and Fellow of the Healthcare Financial Management Association (FHFMA), and is currently the Certification Chair for the San Diego-Imperial chapter of HFMA.

Julie Haluska is the Founders Awards Chapter Director for the San Diego Imperial Chapter.