November 12 | Proactive Revenue Cycle: Using AI to Change Payer Behavior

An Improved HFMA Webinar Experience Coming Soon.

HFMA webinars are getting an upgrade, with more ways to engage, learn on your schedule and get more value from every program. Powered by ON24, the new experience makes it easier to participate during live webinars and continue learning after they end.

With the new webinar experience, you’ll have more ways to:

1. Engage more with polls, Q&A, resources and other interactive features.
2. Learn more flexibly with expanded on-demand access and CPE opportunities for eligible programs.
3. Get to what matters faster with highlights, key moments and additional resources that make valuable insights easier to revisit and use.

Stay tuned. HFMA’s new webinar experience launches in October 2026.

Live Webinar

Date: Thursday, November 12, 2026, 2:00 PM – 3:00 PM CST

Uncovering, assessing and changing payer behavior is one of the most promising value propositions for which progressive health systems are turning to AI. This webinar offers first-of-its-kind insights into how payers use their data advantage to generate leakage and takes you under the hood of a health system’s data science process to uncover and change those behaviors. You’ll learn firsthand how Inova Health System turned its own data into a tool to predict, assess and address leakage proactively, as well as the processes to get payers to respond. These insights will help inform your AI strategy, highlight practical and tangible uses, and demonstrate how modern revenue cycles use data science to operate more proactively and efficiently.

Speakers

Learning Objectives

• Understand how payers exploit their advantage in data to drive systemic revenue leakage
• Determine how your organization can uncover and respond to these behaviors
• Provide a tangible, ROI-generating use case for the deployment of AI
• Anticipate and combat changes in payer behavior

CPE Information

• CPE Award Amount: 1.0 (60-minute segment)
• Program Level: Basic
• Program Prerequisite: None
• Advanced Preparation: None
• Delivery Method: Group Internet Based
• Topic: Revenue Cycle Technology
• Field of Study: Specialized Knowledge

CPE Sponsor- Healthcare Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

In order to receive CPE credit for this session, you must participate in 50 minutes of the presentation for this one hour program. You must also respond to the 4 polling questions that
will appear during the session and complete the online evaluation within 2 business days after the webinar.

For more information regarding refund policies, as well as any program concerns, please contact our offices at 800.252.4362 or, [email protected].

Sponsored by:

Content Type: Live Webinar

Topic: Revenue Cycle

Delivery Method: Group Internet Based

Program Level: Basic

Recommended For: Ambulatory & Physician Practice Operations

CPE Hours: 1.00

Specialized Knowledge: 1.00