HFMA Marketing Opportunities

Reach the most influential professionals in healthcare finance.

What are your sales and marketing goals? Increase your brand’s recognition in the industry, promote your product or service, generate new leads, position your organization as a thought leader or spark new conversations with prospective customers – all the opportunities you need to reach your target audience are with HFMA. 

HFMA's membership has grown to more than 56,000. This is the highest membership count in the association's history.

49% of HFMA members are decision makers or influencers at their organizations. Reach this audience as well as the 42% of HFMA membership who are product end users.

Grow Your Brand Awareness

By partnering with HFMA your brand can reach and engage with executive leaders and influencers working in finance, accounting, revenue cycle, human resources and managed care. From in-person events to online directories to digital marketing, we have a program to fit your objectives. 

  • Buyer’s Resource Guide
  • Custom Publishing
  • hfm Magazine
  • HFMA.org

Generate the Right Leads

Capture the attention of HFMA’s highly engaged healthcare finance audience and fill your sales pipeline. Explore opportunities designed to meet your demand-generation goals, such as face-to-face and virtual events or an event all your own. 

  • Content Syndication
  • Annual Conference
  • Webinars
  • Virtual Conference

Be Seen as a Thought Leader

Buyers in healthcare finance appreciate educational insights from trusted sources before making decisions. Demonstrate your expertise and gain credibility by having your thought leadership content promoted in conjunction with HFMA’s well-known editorial resources.

  • Content Syndication
  •  Custom Content
  • Thought Leadership Retreat
  • Webinars

Network with Your Prospects

Connect with your current and future customers in an environment of respected thought leaders, decision makers and purchasing influencers. This audience needs your products and services to help their organizations succeed. Be the solution!

  • Executive Councils
  • Annual Conference
  • Revenue Cycle Conference
  • Roundtables

Business Partner Rewards

Earn points to apply toward future marketing opportunities with HFMA. Each dollar spent earns one point. After meeting the minimum investment threshold in any tier bonus points are awarded. Redeem rewards for HFMA membership, a selection of marketing opportunities, and more.