Build brand awareness, drive traffic, and generate leads. HFMA webinar advertising allows you to reach larger audiences and position yourself as an expert in the industry. Free for members, webinars average more than 300 registrants each and showcase timely healthcare finance topics.
By sponsoring a healthcare webinar, you gain exposure to prospective customers. When you leverage your partnership with HFMA, your organization increases its brand visibility, reaches targeted healthcare and financial professionals, and positions itself as a credible source for healthcare (financial) information.
What does your sponsorship package mean for you? Your advertising spend allows you to achieve measurable results. By building awareness, healthcare webinars provide an opportunity for you to not only promote your brand, but you acquire high-quality leads.
Audience makeup: 65% mid-level through executive
Setting: 80% provider or health plan (e.g. hospital, system, physician practice)
Sponsorships allow you to present a webinar you develop or gain exposure to a webinar that HFMA creates. Through pre- and post-registration efforts, HFMA can utilize digital channels to promote webinar content, customize messaging across email and web channels, and provide supplemental educational materials such as whitepapers and downloads to further expand your influence. Whether it’s a link to your website, a follow-up evaluation, or an on-demand webinar, it’s clear why HFMA webinars are the right fit for you. Webinar sponsorships connect you to a highly-participatory audience and include the following:
- Pre-and post-attendance lists
- Opportunity to ask (4) multiple-choice polling questions during the webinar
- Logo recognition
- CPEs are offered to attendees which increases participation and engagement