Jeni Williams
About the Author
Jeni Williams
Jeni Williams is a national award-winning writer with nearly 30 years of experience in healthcare writing, reporting and editing. She is also a former healthcare editor-in-chief and has worked as a newspaper reporter and as a public relations specialist for a county-owned health system. In 2025, Jeni earned the award of "Best Body of Work: Freelance Journalist" from the American Society of Business Publication Editors. She also earned a gold award from ASBPE for a special report she wrote for HFMA on the need for greater payer-provider collaboration in healthcare, "Bridging the Payer-Provider Divide."
Latest Work
Why it’s important to understand friction around claims denials
Payment for healthcare services starts with a claim that details what type of care the patient received, why and the amount charged by a hospital or provider for these services. From there, the claim is typically sent to the patient’s health plan for reimbursement. But the path to reimbursement for healthcare claims has become much…
Soaring charity care grabs hospital leaders’ attention
Across the country, hospitals are reexamining their approach to uncompensated care, with first movers in this space increasing the availability of financial assistance and working harder to reduce the chances that an account will be sent to collections. And now, new data paints a picture of the collective impact of these efforts and other trends…
Community benefit, 340B and Medicare Advantage: Top financial reporting challenges
Nonprofit hospitals are facing scrutiny over their community benefit reporting, the 340B Drug Pricing Program is under threat, and there is a need for greater transparency in Medicare Advantage and Medicaid managed care plans.
The Healthcare CFO of the Future: Turning risk into opportunity
The role of the healthcare CFO is evolving — and so are the skills needed for success. Here, CFOs and industry experts explore the new competencies CFOs must possess and how leaders in this space are preparing for the future.
Bridging the payer-provider divide
No one wins when there is animosity between health plans and healthcare providers, least of all patients. They often must wait months to find out whether care will be covered and what their out-of-pocket cost will be as payers and providers negotiate the details.
UChicago Medicine grows into role of AI innovator
UChicago Medicine discovered that they are ahead of other healthcare institutions in their use of AI for revenue cycle, and they are focusing on using AI to strengthen business outcomes, supporting a culture of AI innovation, implementing a governance framework, and measuring and optimizing performance.
Incoming HFMA Chair Marc Scher encourages healthcare finance professionals to be more innovative and strategic
Marc Scher, HFMA’s incoming National Chair, was touring the Colorado Snowsports Museum when he came across an exhibit dedicated to the 10th Mountain Division of the U.S. Army. The 10th was a strategic innovation for the Army, designed to address emerging wartime risks, and it created a significant competitive advantage for the United States during…
Battle of the bots: As payers use AI to drive denials higher, providers fight back
Two fighters face each other in the ring, circling together, assuming there will be a single victor. One, representing the U.S. health insurance industry, has made huge investments in aggressive technology over the past several years to automate claim processing and reviews, making it hard for the other fighter — representing the nation’s healthcare providers…
Igniting revenue cycle’s superpower: Patient advocacy
Larami Oliver took over revenue cycle operations for Heart and Vascular Care in Cumming, Georgia, in the heat of the pandemic, and under her leadership, the division was able to persevere. Key to the operation’s success: a shift in focus from post-claim revenue cycle response to pre-service education and support. “We’ve taken a proactive approach…
Inside HFMA: 100,000th member reflects on value of HFMA enterprise membership
For LaTasha Bowen, membership in HFMA is synonymous with opportunity — but it’s an opportunity she might not have received without the Association’s enterprise membership program. Bowen is revenue cycle manager for Hughston Clinic, a Columbus, Georgia, medical group specializing in musculoskeletal disorders. While the clinic had been part of HFMA’s MAP Keys program for…